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I24

Fail

An estimated 15.0% of orders come back, so I24 is a Fail.

Flapen Score
30
30 / 100
Ranks 2,135 of 2,221 Cell Phones & Accessories niches · −16 vs the category median of 46
Market size
$23K/yr12K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
58%top-5 click share · 8 brands · 10 sellers

Flapen Score

I24 against its category

The dotted line is the Cell Phones & Accessories average. Past it, I24 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The I24 market on Amazon at a glance

Shoppers on Amazon United States searched for I24 12K times last year and spent an estimated $23K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
1.3%
Market size, estimated
$23Ka year
Peak month
December3.3× the quietest month
Top search term
i24 ultra phone7K searches a year

02 · Price

A sale here is worth $151.69.

Listings sell for $151.69 on average, from $118.07 to $179.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $151.69 that is $0 to $15K a year per listing.

Average price
$151.69above the $15 to $100 sweet spot
Price range
$118.07–$179.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 64.3% of listings are out of stock. The average listing ranks #1,254 within Cell Phones. It carries 30 reviews at 3.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
64.3%
Average rank
#1,254in Cell Phones
Average rating
3.16 starsAmazon United States average 4.42 stars
Average reviews
30per listing
Listings tracked
18

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top I24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

10

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • Brand 138%
  • Brand 234%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

I24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.3×

Search terms

Top I24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • i24 ultra phone7K/yr
  • i24 ultra3K/yr
  • i241K/yr
  • i24 ultra 5g unlocked smartphone610/yr

Reviews and returns

What reviews say buyers love and hate about I24

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Compatibility-Overall”
15.0%of orders come back
“This phone doesn't work in rural areas”
A buyer, on “Compatibility-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common I24 questions

Answered from the same tracked data.