i24
Skip itHigh returns (15.0%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Review moat
Incredible30.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good$151.69avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 12K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Returns
Bad15.0%return rate — above 5% kills the launch gate
Price range
Bad$118.07–$179.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, i24 is a $23K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 30/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
i24 market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $15K–$38K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,254
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 64.3%
- Avg brand age
- 17 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
10
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
5%
- Huness38%
- ZFSMHXH34%
- Sefwon7%
- VIVAHHX6%
- MMY6%
- KHUYTOR3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -37.8% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.3×
Top i24 search terms
- i24 ultra phone7K/yr
- i24 ultra3K/yr
- i241K/yr
- i24 ultra 5g unlocked smartphone610/yr
Top i24 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
I24 Ultra Unlocked Phone Built in Pen The Phone Smartphone Battery 6800mAh 6.8 HD Screen Android 14 16+512GB with 128GB Memory Card Cell Phone 5G/Face ID/Fingerprint Lock/GPS (Purple 16+512GB)
Huness$174.812.8★80 rev

ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Black)
ZFSMHXH$130.083.0★8 rev

ZFSMHXH I24 Ultra Unlocked Phone Built in Pen The Phone Smartphone Battery 6800mAh 6.8 HD Screen 8+256GB with 128GB Memory Card Cell Phone 5G/Face ID/Fingerprint Lock/GPS (Sky Blue)
ZFSMHXH$134.223.1★6 rev

I24 Ultra Unlocked Phone Built in Pen The Phone Smartphone Battery 6800mAh 6.8 HD Screen Android 14 16+512GB with 128GB Memory Card Cell Phone 5G/Face ID/Fingerprint Lock/GPS (Black 16+512GB)
Huness$176.382.8★80 rev

VIVAHHX I24 Ultra Unlocked Phone 8GB+256GB Android Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Extra Large Battery 5G Dual SIM (Titanium Black)
VIVAHHX$135.203.0★30 rev
Newest
by launch date
KHUYTOR I24 Ultra 5G Smartphone 6+256GB Unlocked Phone Android 13.0 48+108MP Zoom Camera Mobile Phone with Build-in Pen Long Battery Life 6800mAh Dual SIM 6.8 HD Screen 5G/4G Phone (Green)
KHUYTOR$137.903 rev

Sefwon Unlocked Phone I24 Ultra Android Phone 8-core 8GB+256GB Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Battery 5G Dual SIM (Titanium Black)
Sefwon$130.2111 rev

Sefwon Unlocked Phone I24 Ultra Android Phone 8-core 8GB+256GB Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Battery 5G Dual SIM (Titanium Blue)
Sefwon$134.9611 rev

ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Purple)
ZFSMHXH$118.071 rev

I24 Ultra 5G Unlocked Smartphone 12GB RAM 512GB ROM Android 13 Cell Phone 6.8 HD Screen 108MP Camera 6800mAh Battery NFC/Dual SIM/Face ID High Performance Octa-Core Mobile Phone (Purple)
Ghoxrxal$158.890 rev
Trending
90-day click momentum
Sefwon Unlocked Phone I24 Ultra Android Phone 8-core 8GB+256GB Cell Phone 7 inch HD Screen Mobile Phone 108MP+48MP Camera 6800 mAh Battery 5G Dual SIM (Titanium Black)
Sefwon$130.214.0★

ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Purple)
ZFSMHXH$118.071.0★

ZFSMHXH I24 Ultra 5G Unlocked Phones 8+512GB Android13 Smartphone Battery 6800mAh 6.9 HD Screen Unlocked Cell Phone 48MP+108MP Camera/Face ID/5G/Fingerprint Lock/Dual SIM/GPS (Green)
ZFSMHXH$121.353.0★

KHUYTOR I24 Ultra 5G Smartphone 6+256GB Unlocked Phone Android 13.0 48+108MP Zoom Camera Mobile Phone with Build-in Pen Long Battery Life 6800mAh Dual SIM 6.8 HD Screen 5G/4G Phone (Green)
KHUYTOR$137.903.4★

I24 Ultra 5G Unlocked Smartphone 12GB RAM 512GB ROM Android 13 Cell Phone 6.8 HD Screen 108MP Camera 6800mAh Battery NFC/Dual SIM/Face ID High Performance Octa-Core Mobile Phone (Purple)
Ghoxrxal$158.890.0★
What buyers say about i24
What buyers praise and complain about, mined from review topics.What buyers love
“So far, its performance has been quite good”
“Lightning-fast performance”
“Amazing battery life”
“Does pair with Google”
“Tech. is in full working Condition”
“easy daily use”
“fantastic value”
“attractive design”
What buyers complain about
“This phone doesn't work in rural areas”
“Definitely not worth the money”
“all phone companies could not connect to the device”
“Phones that don't work”
“poorly done software install”
“the battery doesnt last nearly as long as advertised”
“Battery bites”
“It doesn't stay charged”
“The camera quality is bad not good at all”
“Can't even use it”
Top return reasons
Common questions
- Is i24 profitable to sell on Amazon United States?
- The niche generates $23K/yr across 18 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (30/100).
- How competitive is the i24 niche?
- 8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in i24?
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Connectivity-Overall. The return rate is 15.0% — above our launch gate.
- When does demand for i24 peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the i24 niche?
- Listings span $118.07–$179.34; the average listing price is $151.69 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.