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30

i24

Skip it

High returns (15.0%) — this niche doesn't clear our bar today.

Market size 6Growth 6Conversion 16Competition 44Returns 0Price range 0Avg price 58Brand share 21Review moat 98Quality gap 100

Quality gap

Incredible3.2★

avg incumbent rating — lower means beatable quality

Review moat

Incredible30.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$151.69

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 12K searches

Growth

Bad-37.8%

90-day search growth — must beat 0% to launch

Returns

Bad15.0%

return rate — above 5% kills the launch gate

Price range

Bad$118.07–$179.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, i24 is a $23K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 30/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

i24 market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$15K–$38K
units × avg price
Conversion rate
1.3%
Avg BSR
#1,254
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
64.3%
Avg brand age
17 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

10

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • Huness38%
  • ZFSMHXH34%
  • Sefwon7%
  • VIVAHHX6%
  • MMY6%
  • KHUYTOR3%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -37.8% search growth over the last 90 days.
1K750Holiday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.3×

Top i24 search terms

  • i24 ultra phone7K/yr
  • i24 ultra3K/yr
  • i241K/yr
  • i24 ultra 5g unlocked smartphone610/yr
All search terms

Top i24 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$9K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about i24

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“So far, its performance has been quite good”

Computation Performance17%

“Lightning-fast performance”

Battery Life13%

“Amazing battery life”

Compatibility-Overall8%

“Does pair with Google”

Technical Support8%

“Tech. is in full working Condition”

Ease Of Use4%

“easy daily use”

Value For Money4%

“fantastic value”

Design-Overall4%

“attractive design”

What buyers complain about

Compatibility-Overall20%

“This phone doesn't work in rural areas”

Value For Money20%

“Definitely not worth the money”

Connectivity-Overall11%

“all phone companies could not connect to the device”

Functionality-Overall11%

“Phones that don't work”

Software/Application7%

“poorly done software install”

Battery Life7%

“the battery doesnt last nearly as long as advertised”

Battery Inclusion5%

“Battery bites”

Charging5%

“It doesn't stay charged”

Camera Quality4%

“The camera quality is bad not good at all”

Ease Of Use3%

“Can't even use it”

Top return reasons

Compatibility-Overall22%
Advertised Vs Actual Product14%
Functionality-Overall13%
Connectivity-Overall8%
Charging6%
Software/Application5%
Quality-Overall4%
Camera Quality3%
Defective Material/Parts3%
Value For Money3%

Common questions

Is i24 profitable to sell on Amazon United States?
The niche generates $23K/yr across 18 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (30/100).
How competitive is the i24 niche?
8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in i24?
Top complaints mined from reviews: Compatibility-Overall, Value For Money, Connectivity-Overall. The return rate is 15.0% — above our launch gate.
When does demand for i24 peak?
Demand peaks in Jan–Oct–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the i24 niche?
Listings span $118.07–$179.34; the average listing price is $151.69 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.