Skip to content

Htc

Fail

The top 5 brands take 97% of clicks, so Htc is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$173K/yr79K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
50%top-5 click share · 8 brands · 79 sellers

Flapen Score

Htc against its category

The dotted line is the Cell Phones & Accessories average. Past it, Htc is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Htc market on Amazon at a glance

Shoppers on Amazon United States searched for Htc 79K times last year and spent an estimated $173K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
0.8%
Market size, estimated
$173Ka year
Top search term
htc74K searches a year

02 · Price

A sale here is worth $260.43.

Listings sell for $260.43 on average, from $21.51 to $1162.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $260.43 that is $0 to $26K a year per listing.

Average price
$260.43above the $15 to $100 sweet spot
Price range
$21.51–$1162.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #1,204 within Cell Phones. It carries 403 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
18.0%
Average rank
#1,204in Cell Phones
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
403per listing
Listings tracked
26

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Htc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

79

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

2%

  • Brand 166%
  • Brand 216%
  • Brand 312%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Htc search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Htc

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
8%of negative reviews mention “Software/Application”
5.1%of orders come back
“the software is too old”
A buyer, on “Software/Application”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Htc questions

Answered from the same tracked data.