hp pen
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.12avg listing price — sweet spot $15–$100
Price range
Great$10.13–$67.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,278.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 142K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad6.8%return rate — above 5% kills the launch gate
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hp pen is a $127K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
hp pen market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $120K–$151K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #759
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
44
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- HP50%
- hacey20%
- AZX10%
- ANYQOO9%
- SSS·GRGB5%
- EVACH2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Top hp pen search terms
- hp pen22K/yr
- hp stylus pen17K/yr
- hp pen for touchscreen laptop15K/yr
- hp envy x360 pen10K/yr
- hp laptop pen6K/yr
- hp stylus7K/yr
- hp omnibook stylus pen8K/yr
- hp omnibook pen8K/yr
- hp omnibook x flip pen5K/yr
- stylus pen for hp laptop4K/yr
Top hp pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HP Active Rechargeable Tilt Pen MPP 2
HP$57.944.4★844 rev
Genuine HP Stylus Pen Compatible with Any Pen-Enabled HP Device Envy x360/Pavilion x360/Spectre x360
HP$32.994.4★441 rev
Stylus Pen for HP Omnibook Envy x360 Pavilion x360 Spectre x360 300-Day Battery Smooth Writing MPP Tilt Pen with Pressure Sensitivity & Palm Rejection for Drawing Note-Taking
hacey$23.214.3★4,232 rev
Stylus Pen for HP Omnibook/Envy/Spectre/Pavilion x360 1024 Pressure Sensitivity & Palm Rejection 2500H Battery Digital Pen with Eraser for Drawing/Note-Taking AAAA Battery Included
AZX$23.454.4★1,287 rev
MPP 1.51 Pen for HP Omnibook X Flip Envy x360 Spectre & Pavilion Touchscreen Laptops 300 Day Battery Life High-Precision Active Stylus Pen with Palm Rejection for Drawing & Note-Taking
ANYQOO$24.524.3★397 rev
Newest
by launch date
MoKo MPP 2.0 Tilt Pen for HP 2-in-1 Touchscreen Laptops Rechargeable Stylus Pen for HP Envy X360/Pavilion X360/Specter X360 ASUS Vivobook Flip 14/12 Kobo Libra Colour with 4096 Pressure Sensitivity
MoKo$24.4813 rev
EVACH Rechargeable MPP 2.0 Tilt Pen for HP 2-in-1 Touchscreen Laptops Genuine Digital Stylus Pen for HP Envy X360/Pavilion X360/Spectre X360 with 4096 Pressure Sensitivity and Palm Rejection Black
EVACH$34.6386 rev
Rechargeable MPP 2.0 Tilt Stylus Pen for HP 4096 Pressure Sensitivity Palm Rejection Compatible with HP Omnibook/Envy/Pavilion/Spectre x360 2-in-1 Laptops Ideal for Drawing & Note-Taking
hacey$32.6111 rev
HP 700 Rechargeable Multi Pen Compatible Across Devices/Protocols USBC Charging Long Battery Life LED Indicator Customizable Buttons Adjustable Tilt & Pressure Thoughtfully Designed
HP$67.7051 rev
Active Stylus Pen 1MR94AA for HP Envy x360/Pavilion x360/Spectre x360 - Pressure Sensitive Windows Ink Palm Rejection Digital Pen with Battery 905512-001
MITATTOK$19.1050 rev
Trending
90-day click momentumRechargeable MPP 2.0 Tilt Stylus Pen for HP 4096 Pressure Sensitivity Palm Rejection Compatible with HP Omnibook/Envy/Pavilion/Spectre x360 2-in-1 Laptops Ideal for Drawing & Note-Taking
hacey$32.614.7★
MoKo MPP 2.0 Tilt Pen for HP 2-in-1 Touchscreen Laptops Rechargeable Stylus Pen for HP Envy X360/Pavilion X360/Specter X360 ASUS Vivobook Flip 14/12 Kobo Libra Colour with 4096 Pressure Sensitivity
MoKo$24.484.7★
MPP 1.51 Pen for HP Omnibook X Flip Envy x360 Spectre & Pavilion Touchscreen Laptops 300 Day Battery Life High-Precision Active Stylus Pen with Palm Rejection for Drawing & Note-Taking
ANYQOO$24.524.3★
Active Stylus Pen 1MR94AA for HP Envy x360/Pavilion x360/Spectre x360 - Pressure Sensitive Windows Ink Palm Rejection Digital Pen with Battery 905512-001
MITATTOK$19.103.7★
HP Rechargeable Active Pen G3
HP$26.993.5★
What buyers say about hp pen
What buyers praise and complain about, mined from review topics.What buyers love
“Compatible”
“It truly is worth the money”
“Its day 1, no complaints”
“Easy to use”
“Its exactly as advertised”
“Easy to connect”
“It also felt nice in my hand”
“has nice functions with the buttons”
“Charges fast and just instantly works as it should”
“Battery life is great”
What buyers complain about
“Doesnt work”
“its isn't compatible”
“For the horrible performance this thing provides”
“This means your touchscreen is just going to get scratched up by this as you try to use it”
“This makes it impossible to use”
“Broke easily”
“it would also need to be charged often”
“The magnet was reversed”
“I would instead buy a cheaper more affordable”
“It doesn't connect to Bluetooth”
Top return reasons
Common questions
- Is hp pen profitable to sell on Amazon United States?
- The niche generates $127K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the hp pen niche?
- 8 brands and 44 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in hp pen?
- Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 6.8% — above our launch gate.
- When does demand for hp pen peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the hp pen niche?
- Listings span $10.13–$67.70; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.