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45

hp envy stylus pen

Skip it

Soft demand (-25.7% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 12Conversion 49Competition 34Returns 91Price range 86Avg price 95Brand share 32Review moat 41Quality gap 73

Avg price

Incredible$25.58

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$9.79–$57.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,436

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad$63K

$63K/yr · 63K searches

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hp envy stylus pen is a $63K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hp envy stylus pen market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$38K–$51K
units × avg price
Conversion rate
3.9%
Avg BSR
#734
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
0.0%
Avg brand age
44 months
Avg seller age
207 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

49

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

11%

  • HP38%
  • hacey25%
  • SSS·GRGB10%
  • AZX8%
  • ANYQOO5%
  • MITATTOK3%
  • Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -25.7% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Top hp envy stylus pen search terms

  • hp pen for touchscreen laptop15K/yr
  • hp envy x360 pen10K/yr
  • hp laptop pen6K/yr
  • hp envy stylus pen4K/yr
  • stylus pen for hp laptop4K/yr
  • hp stylus pen for spectre x3602K/yr
  • hp pen envy x3601K/yr
  • hp envy pen3K/yr
  • stylus pen for hp envy x3603K/yr
  • hp laptop pens for touch screen5K/yr
All search terms

Top hp envy stylus pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$13K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about hp envy stylus pen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Worth it”

Quality-Overall13%

“Excellent Quality”

Ease Of Use13%

“Easy use”

Compatibility-Overall10%

“Compatible”

Touch/Button Controls6%

“Great for any touchscreen devices”

Advertised Vs Actual Product6%

“Just as advertised”

Color4%

“the colors are nice”

Durability4%

“they seem durable”

Weight Light3%

“The pen is lightweight”

Functionality-Overall3%

“Works ok”

What buyers complain about

Functionality-Overall15%

“It barely works sometimes”

Quality-Overall13%

“Super cheap quality, dont buy”

Compatibility-Overall12%

“Not Compatible”

Advertised Vs Actual Product6%

“Very deceiving picture”

Instructions/User Manual/Troubleshooting5%

“manual doesn't help”

Touch/Button Controls5%

“it is very difficult to get it to actually 'click' anything”

Durability5%

“not durable at all”

Ease Of Use4%

“This makes it impossible to use”

Size-Overall3%

“They were to long”

Connectivity-Overall3%

“Poor connection”

Top return reasons

Compatibility-Overall41%
Functionality-Overall23%
Advertised Vs Actual Product5%
Connectivity-Overall4%
Size-Overall4%
Defective Material/Parts4%
Value For Money3%
Touch Screen2%
Charging2%
Ease Of Use2%

Common questions

Is hp envy stylus pen profitable to sell on Amazon United States?
The niche generates $63K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (45/100).
How competitive is the hp envy stylus pen niche?
13 brands and 49 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in hp envy stylus pen?
Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Compatibility-Overall. The return rate is 1.2%.
When does demand for hp envy stylus pen peak?
Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the hp envy stylus pen niche?
Listings span $9.79–$57.94; the average listing price is $25.58 (sweet spot $15–$100). The average incumbent carries 2,436 reviews — the moat a new listing must climb.