Google Cardboard
FailThe top 5 products take 92% of clicks, so Google Cardboard is a Fail.
- Flapen Score
- 37 / 100Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 4637
- Market size
- $38K/yr56K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 92%top-5 click share · 7 brands · 12 sellers
Flapen Score
Google Cardboard against its category
The dotted line is the Cell Phones & Accessories average. Past it, Google Cardboard is stronger. Inside it, weaker.
Market
The Google Cardboard market on Amazon at a glance
Shoppers on Amazon United States searched for Google Cardboard 56K times last year and spent an estimated $38K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $38Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- google cardboard24K searches a year
02 · Price
A sale here is worth $19.24.
Listings sell for $19.24 on average, from $9.84 to $31.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $19.24 that is $5K to $10K a year per listing.
- Average price
- $19.24inside the $15 to $100 sweet spot
- Price range
- $9.84–$31.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #47 within Virtual Reality (VR) Headsets. It carries 697 reviews at 3.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 2.6%
- Average rank
- #47in Virtual Reality (VR) Headsets
- Average rating
- 3.56 starsAmazon United States average 4.42 stars
- Average reviews
- 697per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Google Cardboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
4%
- Brand 163%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 4%)
Demand
Google Cardboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Google Cardboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- google cardboard24K/yr
- google cardboard vr5K/yr
- cardboard vr headset6K/yr
- vr cardboard5K/yr
- cardboard vr6K/yr
- google vr3K/yr
- google cardboard vr headset3K/yr
- google vr headset2K/yr
- vr google2K/yr
Reviews and returns
What reviews say buyers love and hate about Google Cardboard
We read the reviews and the return reasons for every product selling here.
“Not worth the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Cardboard questions
Answered from the same tracked data.









