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Gimbal

Fail

The top 5 brands take 96% of clicks, so Gimbal is a Fail.

Flapen Score
40
40 / 100
Ranks 1,664 of 2,221 Cell Phones & Accessories niches · −6 vs the category median of 46
Market size
$7.1M/yr3.0M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
75%top-5 click share · 8 brands · 57 sellers

Flapen Score

Gimbal against its category

The dotted line is the Cell Phones & Accessories average. Past it, Gimbal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gimbal market on Amazon at a glance

Shoppers on Amazon United States searched for Gimbal 3.0M times last year and spent an estimated $7.1M. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
2.2%
Market size, estimated
$7.1Ma year
Peak month
November2.5× the quietest month
Top search term
gimbal502K searches a year

02 · Price

A sale here is worth $107.53.

Listings sell for $107.53 on average, from $28.90 to $405.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $107.53 that is $323K to $430K a year per listing.

Average price
$107.53above the $15 to $100 sweet spot
Price range
$28.90–$405.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$323K–$430K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Photo & Video Accessories. It carries 1,465 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Photo & Video Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,465per listing
Listings tracked
16

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gimbal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

57

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 3%)

Demand

Gimbal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.5×

Search terms

Top Gimbal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gimbal502K/yr
  • gimbal stabilizer for iphone430K/yr
  • dji gimbal224K/yr
  • phone gimbal210K/yr
  • estabilizador de celular profesional173K/yr
  • iphone gimbal143K/yr
  • camera stabilizer131K/yr
  • camera gimbal117K/yr
  • gimbal stabilizer for camera129K/yr
  • gimble122K/yr

Reviews and returns

What reviews say buyers love and hate about Gimbal

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
6.8%of orders come back
“This barely worked”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gimbal questions

Answered from the same tracked data.