Garmin Forerunner 965 Watch Band

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

+16.6%

Conversion, latest week

3.2%

Market size, estimated

$141Ka year

Peak month

April1.9× the quietest month

Top search term

garmin forerunner 965 watch band42K searches a year

Listings sell for $15.11 on average, from $7.92 to $47.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.11 that is $2K to $4K a year per listing.

Average price

$15.11inside the $15 to $100 sweet spot

Price range

$7.92–$47.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,550 within Smartwatch Accessories. It carries 223 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#2,550in Smartwatch Accessories

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

223per listing

Listings tracked

73

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months