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Gabb Phone

Fail

Buyers convert on only 0.3% of searches, so Gabb Phone is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$338K/yr1.4M searches / yr
90-day growth
-20.9%search demand this quarter
Competition
67%top-5 click share · 6 brands · 30 sellers

Flapen Score

Gabb Phone against its category

The dotted line is the Cell Phones & Accessories average. Past it, Gabb Phone is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gabb Phone market on Amazon at a glance

Shoppers on Amazon United States searched for Gabb Phone 1.4M times last year and spent an estimated $338K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.3%
Market size, estimated
$338Ka year
Peak month
November5.9× the quietest month
Top search term
nokia phone469K searches a year

02 · Price

A sale here is worth $83.43.

Listings sell for $83.43 on average, from $20.40 to $264.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $83.43 that is $8K to $21K a year per listing.

Average price
$83.43inside the $15 to $100 sweet spot
Price range
$20.40–$264.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$8K–$21K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,464 within Cell Phones. It carries 252 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
71%
Out of stock, average day
12.1%
Average rank
#1,464in Cell Phones
Average rating
3.57 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gabb Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Gabb Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Gabb Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nokia phone469K/yr
  • nokia412K/yr
  • nokia 3310116K/yr
  • nokia phones unlocked90K/yr
  • nokia phones45K/yr
  • nokia 321032K/yr
  • nokia infinity68K/yr
  • nokia 110053K/yr
  • nokia 10522K/yr
  • non smart phone14K/yr

Reviews and returns

What reviews say buyers love and hate about Gabb Phone

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
12%of negative reviews mention “Functionality-Overall”
8.2%of orders come back
“doesn't work well at all”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gabb Phone questions

Answered from the same tracked data.