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Foldable Phone

Fail

The top 5 brands take 100% of clicks, so Foldable Phone is a Fail.

Flapen Score
38
38 / 100
Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 46
Market size
$593K/yr457K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
45%top-5 click share · 5 brands · 123 sellers

Flapen Score

Foldable Phone against its category

The dotted line is the Cell Phones & Accessories average. Past it, Foldable Phone is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Phone market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable Phone 457K times last year and spent an estimated $593K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
0.2%
Market size, estimated
$593Ka year
Peak month
July1.4× the quietest month
Top search term
fold phone113K searches a year

02 · Price

A sale here is worth $811.07.

Listings sell for $811.07 on average, from $206.99 to $1763.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $811.07 that is $0 to $81K a year per listing.

Average price
$811.07above the $15 to $100 sweet spot
Price range
$206.99–$1763.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$81K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #473 within Cell Phones. It carries 393 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
55%
Out of stock, average day
5.4%
Average rank
#473in Cell Phones
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
393per listing
Listings tracked
29

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Foldable Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

123

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

0%

  • Brand 157%
  • Brand 231%
  • Brand 310%
  • Brand 41%
  • Brand 51%

Demand

Foldable Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Foldable Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fold phone113K/yr
  • foldable phone97K/yr
  • folding phone100K/yr
  • fold phone unlocked34K/yr
  • fold phones21K/yr
  • foldable phones15K/yr
  • android foldable phone11K/yr
  • folding phones12K/yr
  • folding cell phone7K/yr
  • xiaomi fold7K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Phone

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
19%of negative reviews mention “Durability”
5.7%of orders come back
“Failed within months”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foldable Phone questions

Answered from the same tracked data.