Foldable Phone
FailThe top 5 brands take 100% of clicks, so Foldable Phone is a Fail.
- Flapen Score
- 38 / 100Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 4638
- Market size
- $593K/yr457K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 123 sellers
Flapen Score
Foldable Phone against its category
The dotted line is the Cell Phones & Accessories average. Past it, Foldable Phone is stronger. Inside it, weaker.
Market
The Foldable Phone market on Amazon at a glance
Shoppers on Amazon United States searched for Foldable Phone 457K times last year and spent an estimated $593K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $593Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- fold phone113K searches a year
02 · Price
A sale here is worth $811.07.
Listings sell for $811.07 on average, from $206.99 to $1763.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $811.07 that is $0 to $81K a year per listing.
- Average price
- $811.07above the $15 to $100 sweet spot
- Price range
- $206.99–$1763.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$81K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #473 within Cell Phones. It carries 393 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 55%
- Out of stock, average day
- 5.4%
- Average rank
- #473in Cell Phones
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 393per listing
- Listings tracked
- 29
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Foldable Phone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Samsung Galaxy Z Fold 6 AI Cell Phone 256GB Unlocked Silver Shadow (Renewed)
- Price
- $628.59
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 1y ago

Samsung Galaxy Z Fold 5 5G US Version 512GB Phantom Black - Unlocked (Renewed)
- Price
- $494.35
- Rating
- 3.9/5
- Reviews
- 190
- Age
- 2y ago

Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB
- Price
- $1465.19
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 10mo ago

Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 256 GB
- Price
- $599.85
- Rating
- 4.1/5
- Reviews
- 252
- Age
- 3y ago

Samsung Galaxy Z Flip 3 5G US Version 128GB Phantom Black - Unlocked (Renewed)
- Price
- $218.83
- Rating
- 3.8/5
- Reviews
- 2,043
- Age
- 4y ago
Trending
estimated 90-day click momentum
Google Pixel 10 Pro Fold 2025 256GB Moonstone - Unlocked (Renewed)
- Price
- $1098.71
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

Motorola razr FIFA World Cup 26 Edition | Unlocked | Made for US 8/256GB | 50MP Camera
- Price
- $559.10
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3mo ago

Samsung Galaxy Z Flip7 FE Cell Phone 256GB AI Smartphone Unlocked Android Long Battery Life 2025 US 1 Yr Manufacturer Warranty Black
- Price
- $624.29
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 12mo ago

Motorola Moto Razr 2024 256GB + 8GB RAM Koala Gray - Unlocked (Renewed)
- Price
- $292.95
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 1y ago

Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)
- Price
- $487.27
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago
Newest
by launch date
Motorola razr FIFA World Cup 26 Edition | Unlocked | Made for US 8/256GB | 50MP Camera
- Price
- $559.10
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3mo ago

Google Pixel 10 Pro Fold 2025 256GB Moonstone - Unlocked (Renewed)
- Price
- $1098.71
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

Samsung Galaxy Z Fold7 256GB Jet Black - Unlocked (Renewed)
- Price
- $1142.27
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 10mo ago

Honor Magic V5 5G MBH-N49 (GSM International Version) Folding Screen | 512GB Storage 16GB RAM Dual-SIM Factory Unlocked Android 15 Smartphone (Black)
- Price
- $1635.83
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 10mo ago

Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB
- Price
- $1465.19
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
123
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 92%
Open market
0%
- Samsung57%
- Google31%
- Motorola10%
- OnePlus1%
- HONOR1%
Demand
Foldable Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Foldable Phone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fold phone113K/yr
- foldable phone97K/yr
- folding phone100K/yr
- fold phone unlocked34K/yr
- fold phones21K/yr
- foldable phones15K/yr
- android foldable phone11K/yr
- folding phones12K/yr
- folding cell phone7K/yr
- xiaomi fold7K/yr
Reviews and returns
What reviews say buyers love and hate about Foldable Phone
We read the reviews and the return reasons for every product selling here.
“Failed within months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foldable Phone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









