Skip to content

Fold 5 S Pen

Fail

Demand is soft, at -12.6% this quarter, so Fold 5 S Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$98K/yr119K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
68%top-5 click share · 12 brands · 28 sellers

Flapen Score

Fold 5 S Pen against its category

The dotted line is the Cell Phones & Accessories average. Past it, Fold 5 S Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fold 5 S Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Fold 5 S Pen 119K times last year and spent an estimated $98K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
5.4%
Market size, estimated
$98Ka year
Peak month
December2.4× the quietest month
Top search term
s pen for galaxy z fold 619K searches a year

02 · Price

A sale here is worth $15.36.

Listings sell for $15.36 on average, from $5.93 to $35.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.36 that is $8K to $12K a year per listing.

Average price
$15.36inside the $15 to $100 sweet spot
Price range
$5.93–$35.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #656 within Stylus Pens. It carries 340 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#656in Stylus Pens
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
340per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fold 5 S Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

28

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Brand 125%
  • Brand 214%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 69%
  • Open — no brand owns it (6 brands, 16%)

Demand

Fold 5 S Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Fold 5 S Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s pen for galaxy z fold 619K/yr
  • z fold 6 s pen15K/yr
  • z fold 5 s pen8K/yr
  • z fold 6 pen7K/yr
  • s pen fold edition7K/yr
  • fold 6 s pen8K/yr
  • s pen for galaxy z fold 55K/yr
  • samsung galaxy z fold 6 s pen6K/yr
  • samsung z fold 6 s pen5K/yr
  • z fold 5 pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Fold 5 S Pen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Compatibility-Overall”
3.9%of orders come back
“I could not get it to pair to my phone or work in any way”
A buyer, on “Compatibility-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fold 5 S Pen questions

Answered from the same tracked data.