Is floating phone case profitable to sell on Amazon United States?

The niche generates $152K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.4%. Flapen's verdict: Skip it (41/100).

How competitive is the floating phone case niche?

3 brands and 20 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in floating phone case?

Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Touch/Button Controls. The return rate is 6.2% — above our launch gate.

When does demand for floating phone case peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.

What does it cost to enter the floating phone case niche?

Listings span $12.79–$43.30; the average listing price is $26.03 (sweet spot $15–$100). The average incumbent carries 8,995 reviews — the moat a new listing must climb.

floating phone case

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.03

avg listing price — sweet spot $15–$100

Price range

Great$12.79–$43.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+59.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$152K

$152K/yr · 132K searches

Review moat

Bad8,995.22

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, floating phone case is a $152K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 41/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

floating phone case market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 4.4%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Pelican68%
Nordic Flash29%
Rogue Fishing Co.2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Open Trend

Top floating phone case search terms

pelican phone case39K/yr +3.1%0.7% conv.
pelican waterproof phone pouch21K/yr +81.4%6.1% conv.
phone float14K/yr +154.1%1.4% conv.
pelican marine waterproof floating pouch4K/yr +299.9%6.2% conv.
floating iphone case7K/yr +139.1%0.6% conv.
pelican phone pouch7K/yr +265.4%4.6% conv.
pelican iphone case10K/yr -9.3%0.4% conv.
phone floatie3K/yr +694.3%0.5% conv.
floating phone holder4K/yr +174.4%0.4% conv.
pelican marine waterproof phone pouch5K/yr +11.4%6.2% conv.

All search terms

Top floating phone case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pelican 2 Pack Marine - IP68 Waterproof Phone Pouch (Regular Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works w/All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$26.604.4★15,801 rev

Nordic Flash Floating Wrist Strap (2-pack) for Phone & Action Camera - Compatible with GoPro Hero 13 Insta360 X4 DJI Action 5 Pro OM System TG-7 Kodak PixPro WPZ2 & iPhone - Bright Yellow

Nordic Flash$12.794.6★5,960 rev

Pelican Marine - IP68 Waterproof Phone Pouch (Regular Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works with All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$19.354.4★15,801 rev

Pelican Marine - IP68 Waterproof Phone Pouch (XL Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works with All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$22.914.4★15,801 rev

Pelican 2 Pack Marine - IP68 Waterproof Phone Pouch (XL Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works with All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$30.834.4★15,801 rev

Newest

by launch date

Pelican Protector iPhone 17 Case [Compatible with MagSafe] Rugged Magnetic Phone Case with 16ft Military-Grade Drop Protection - Heavy Duty Phone Cover for iPhone 17 - Black

Pelican$42.511,756 rev

10mo ago

Pelican Protector iPhone 17 Pro Case [Compatible with MagSafe] Rugged Magnetic Phone Case with 16ft Military-Grade Drop Protection - Heavy Duty Phone Cover for iPhone 17 Pro - Black

Pelican$43.301,756 rev

10mo ago

Pelican 2 Pack Marine - IP68 Waterproof Phone Pouch (XL Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works with All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$30.8315,801 rev

3y ago

Pelican 2 Pack Marine - IP68 Waterproof Phone Pouch (Regular Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works w/All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$26.6015,801 rev

4y ago

Pelican Marine - IP68 Waterproof Phone Pouch (XL Size) Floating Waterproof Phone Case - Beach Cruise Ship Travel Essentials - Works with All Phones - Detachable Lanyard - Black/Hi-Vis Yellow

Pelican$22.9115,801 rev

5y ago

What buyers say about floating phone case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent quality and exactly as described”

Water Resistance14%

“the waterproof feature is amazing”

Size-Overall12%

“Fits perfectly”

Advertised Vs Actual Product7%

“As expected”

Durability6%

“It's very durable”

Image/Picture Clarity6%

“He even took super clear pictures”

Value For Money4%

“Worth your money”

Ease Of Use4%

“Easy to use”

Security4%

“Protection-wise, the reinforced corners and raised lip around the screen and camera give real peace of mind”

Design-Overall3%

“excellent quality and design”

What buyers complain about

Size-Overall13%

“Doesnt fit”

Compatibility-Overall11%

“Doesn't fit my galaxy s24 very, very tight and hard to use the volume button for pics, returning it”

Touch/Button Controls7%

“the buttons on our phones didnt work”

Water Resistance6%

“Description says waterproof in error”

Durability5%

“broke after a few drops”

Value For Money5%

“This case ended up costing me over 2 grand all said and done”

Functionality-Overall5%

“Did not work”

Ease Of Use5%

“Difficult to use once submerged”

Quality-Overall4%

“Do not buy - this is a low quality product”

Design-Overall4%

“Poorly made and designed”

Top return reasons

Size-Overall56%

Compatibility-Overall8%

Advertised Vs Actual Product4%

Value For Money4%

Functionality-Overall3%

Touch Screen3%

Ease Of Use3%

Water Resistance2%

Touch/Button Controls2%

Product Condition2%

Common questions

Is floating phone case profitable to sell on Amazon United States?: The niche generates $152K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.4%. Flapen's verdict: Skip it (41/100).
How competitive is the floating phone case niche?: 3 brands and 20 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in floating phone case?: Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Touch/Button Controls. The return rate is 6.2% — above our launch gate.
When does demand for floating phone case peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
What does it cost to enter the floating phone case niche?: Listings span $12.79–$43.30; the average listing price is $26.03 (sweet spot $15–$100). The average incumbent carries 8,995 reviews — the moat a new listing must climb.