Skip to content

Flip Phone

Maybe

Shoppers spend an estimated $4.1M a year here. But buyers convert on only 0.7% of searches, so Flip Phone is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 2,221 Cell Phones & Accessories niches · +5 vs the category median of 46
Market size
$4.1M/yr5.4M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
54%top-5 click share · 13 brands · 99 sellers

Flapen Score

Flip Phone against its category

The dotted line is the Cell Phones & Accessories average. Past it, Flip Phone is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Phone market on Amazon at a glance

Shoppers on Amazon United States searched for Flip Phone 5.4M times last year and spent an estimated $4.1M. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months
5.4M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
0.7%
Market size, estimated
$4.1Ma year
Peak month
July1.2× the quietest month
Top search term
flip phone2.3M searches a year

02 · Price

A sale here is worth $104.10.

Listings sell for $104.10 on average, from $23.13 to $624.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $104.10 that is $208K to $260K a year per listing.

Average price
$104.10above the $15 to $100 sweet spot
Price range
$23.13–$624.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$208K–$260K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #222 within Cell Phones. It carries 644 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#222in Cell Phones
Average rating
3.87 starsAmazon United States average 4.42 stars
Average reviews
644per listing
Listings tracked
27

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
38 months

Products

Top Flip Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

99

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

16%

  • Brand 146%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Flip Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Flip Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flip phone2.3M/yr
  • flip phone unlocked436K/yr
  • tracfone318K/yr
  • dumb phone292K/yr
  • prepaid cell phones301K/yr
  • flip phones263K/yr
  • burner phone261K/yr
  • tracfone phones203K/yr
  • unlocked flip phone164K/yr
  • prepaid phone131K/yr

Reviews and returns

What reviews say buyers love and hate about Flip Phone

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
9%of negative reviews mention “Functionality-Overall”
6.2%of orders come back
“It never worked”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flip Phone questions

Answered from the same tracked data.