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Fitbit Versa Charger

Fail

Prices span $6.00–$11.98, mostly outside the sweet spot, so Fitbit Versa Charger is a Fail.

Flapen Score
35
35 / 100
Ranks 1,977 of 2,221 Cell Phones & Accessories niches · −11 vs the category median of 46
Market size
$55K/yr47K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
89%top-5 click share · 9 brands · 11 sellers

Flapen Score

Fitbit Versa Charger against its category

The dotted line is the Cell Phones & Accessories average. Past it, Fitbit Versa Charger is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Versa Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Fitbit Versa Charger 47K times last year and spent an estimated $55K. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
14.2%
Market size, estimated
$55Ka year
Peak month
July1.9× the quietest month
Top search term
fitbit versa charger31K searches a year

02 · Price

A sale here is worth $8.22.

Listings sell for $8.22 on average, from $6.00 to $11.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.22 that is $4K to $6K a year per listing.

Average price
$8.22under the $15 to $100 sweet spot
Price range
$6.00–$11.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #148 within Smartwatch Accessories. It carries 1,766 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#148in Smartwatch Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,766per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fitbit Versa Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

5%

  • Brand 130%
  • Brand 225%
  • Brand 318%
  • Brand 410%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 5%)

Demand

Fitbit Versa Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Fitbit Versa Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit versa charger31K/yr
  • fitbit versa charger replacement10K/yr
  • versa charger4K/yr
  • fit bit versa charger2K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Versa Charger

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Charging”
29%of negative reviews mention “Charging”
2.4%of orders come back
“stopped charging”
A buyer, on “Charging”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fitbit Versa Charger questions

Answered from the same tracked data.