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Fitbit Versa 2 Screen Protector

Fail

Shoppers spend an estimated $36K a year here, so Fitbit Versa 2 Screen Protector is a Fail.

Flapen Score
46
46 / 100
Ranks 1,095 of 2,221 Cell Phones & Accessories niches · on the category median
Market size
$36K/yr45K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
49%top-5 click share · 20 brands · 23 sellers

Flapen Score

Fitbit Versa 2 Screen Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Fitbit Versa 2 Screen Protector is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Versa 2 Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Fitbit Versa 2 Screen Protector 45K times last year and spent an estimated $36K. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
9.3%
Market size, estimated
$36Ka year
Peak month
July2.3× the quietest month
Top search term
fitbit versa 2 screen protector26K searches a year

02 · Price

A sale here is worth $8.47.

Listings sell for $8.47 on average, from $5.82 to $18.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.47 that is $847 to $2K a year per listing.

Average price
$8.47under the $15 to $100 sweet spot
Price range
$5.82–$18.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$847–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,805 within Smartwatch Accessories. It carries 5,839 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,805in Smartwatch Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,839per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fitbit Versa 2 Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

39%

  • Brand 115%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Fitbit Versa 2 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Fitbit Versa 2 Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit versa 2 screen protector26K/yr
  • versa 2 screen protector13K/yr
  • fitbit versa 2 cover3K/yr
  • fitbit versa 2 covers screen protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Versa 2 Screen Protector

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
2.8%of orders come back
“but it didn't fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fitbit Versa 2 Screen Protector questions

Answered from the same tracked data.