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Fitbit Versa 2 Charger

Fail

The top 5 products take 100% of clicks, so Fitbit Versa 2 Charger is a Fail.

Flapen Score
31
31 / 100
Ranks 2,112 of 2,221 Cell Phones & Accessories niches · −15 vs the category median of 46
Market size
$183K/yr124K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Fitbit Versa 2 Charger against its category

The dotted line is the Cell Phones & Accessories average. Past it, Fitbit Versa 2 Charger is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Versa 2 Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Fitbit Versa 2 Charger 124K times last year and spent an estimated $183K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
16.7%
Market size, estimated
$183Ka year
Peak month
July1.6× the quietest month
Top search term
fitbit versa 2 charger65K searches a year

02 · Price

A sale here is worth $8.81.

Listings sell for $8.81 on average, from $6.21 to $9.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $8.81 that is $35K to $44K a year per listing.

Average price
$8.81under the $15 to $100 sweet spot
Price range
$6.21–$9.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
$35K–$44K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #107 within Smartwatch Accessories. It carries 1,586 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
1.5%
Average rank
#107in Smartwatch Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,586per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fitbit Versa 2 Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 219%
  • Brand 317%
  • Brand 48%

Demand

Fitbit Versa 2 Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Fitbit Versa 2 Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit versa 2 charger65K/yr
  • versa 2 charger25K/yr
  • fitbit charger versa 211K/yr
  • fitbit versa 2 charger replacement12K/yr
  • charger for fitbit versa 25K/yr
  • versa 2 charger from fitbit3K/yr
  • fit bit versa 2 charger3K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Versa 2 Charger

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Charging”
35%of negative reviews mention “Charging”
7.0%of orders come back
“Wont charge”
A buyer, on “Charging”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fitbit Versa 2 Charger questions

Answered from the same tracked data.