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Fire Tablet Pen

Fail

Demand is soft, at -39.7% this quarter, so Fire Tablet Pen is a Fail.

Flapen Score
39
39 / 100
Ranks 1,740 of 2,221 Cell Phones & Accessories niches · −7 vs the category median of 46
Market size
$84K/yr139K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
74%top-5 click share · 10 brands · 14 sellers

Flapen Score

Fire Tablet Pen against its category

The dotted line is the Cell Phones & Accessories average. Past it, Fire Tablet Pen is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Tablet Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Tablet Pen 139K times last year and spent an estimated $84K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
6.7%
Market size, estimated
$84Ka year
Peak month
December3.4× the quietest month
Top search term
fire tablet pen16K searches a year

02 · Price

A sale here is worth $8.95.

Listings sell for $8.95 on average, from $4.88 to $20.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.95 that is $2K to $4K a year per listing.

Average price
$8.95under the $15 to $100 sweet spot
Price range
$4.88–$20.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Stylus Pens. It carries 4,689 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#166in Stylus Pens
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,689per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fire Tablet Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 154%
  • Brand 210%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Fire Tablet Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Fire Tablet Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire tablet pen16K/yr
  • stylus pen for amazon fire hd 10 tablet12K/yr
  • amazon fire tablet pen9K/yr
  • amazon fire tablet stylus pen10K/yr
  • fire tablet stylus10K/yr
  • stylus for kindle fire5K/yr
  • stylus pen for fire tablet6K/yr
  • stylus for fire tablet6K/yr
  • amazon tablet pen6K/yr
  • stylus for amazon fire tablet5K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Tablet Pen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fire Tablet Pen questions

Answered from the same tracked data.