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Esim

Esim shows a sweet-spot price point ($23.17 avg), but a small market ($47K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 2,221 Cell Phones & Accessories niches · +4 vs the category median of 46

Market size 12Growth 50Conversion 21Competition 47Returns 75Price range 76Avg price 95Brand share 49Review moat 29Quality gap 94
This niche Category average · 2,221 niches

Is Esim profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Esim is a $47K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.

Esim: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.0% over the last 90 days and 1.7% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr2K
Search volume / yr+20.0%117K
Conversion rate1.7%
Avg price$23.17

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers12 · 19
Top-5 product click share57%
Open market24%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews3,585

Top Esim products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

19%

  • 9esim31%
  • EIOTCLUB18%
  • Tello10%
  • Mint Mobile9%
  • GMS NET7%
  • Ultra Mobile5%

Top Esim search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • esim68K/yr
  • esim card22K/yr
  • esim adapter8K/yr
  • esim sim card5K/yr
  • esim usa7K/yr
  • 9esim5K/yr
  • esim adapter for android4K/yr

What reviews say buyers love and hate about Esim

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Value For Money22%

Great value overall

Assembly/Installation14%

the installation went well

Connectivity-Overall9%

Connectivity was fast

Ease Of Use8%

Easy to use

Compatibility-Overall8%

It was compatible with our devices

What buyers complain about

68% of reviews
Functionality-Overall17%

Did not work

Compatibility-Overall13%

Claim to be compatible was not

Value For Money9%

Way too expensive

Connectivity-Overall8%

Wasn't even usable unless I was connected to wifi honestly

Ease Of Use4%

can't use it

Esim return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
30%
2Functionality-Overall
27%
3Value For Money
15%
4Advertised Vs Actual Product
8%
5Connectivity-Overall
4%

Common Esim questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Esim 50/100 on Amazon United States — Worth a look. The niche generates $47K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +20.0% over the last 90 days.
Esim buyers on Amazon United States complain most about Functionality-Overall, Compatibility-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 2.0%.