Is esim profitable to sell on Amazon United States?

The niche generates $47K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the esim niche?

12 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in esim?

Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Value For Money. The return rate is 2.0%.

What does it cost to enter the esim niche?

Listings span $2.42–$56.70; the average listing price is $23.17 (sweet spot $15–$100). The average incumbent carries 3,585 reviews — the moat a new listing must climb.

esim

Worth a look

Shows a sweet-spot price point ($23.17 avg), but a small market ($47K/yr) keeps it on the watch list.

Avg price

Incredible$23.17

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$2.42–$56.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Growth

Good+20.0%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,585.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$47K

$47K/yr · 117K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, esim is a $47K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

esim market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 1.7%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 8.3%
Avg brand age: 37 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

19%

9esim31%
EIOTCLUB18%
Tello10%
Mint Mobile9%
GMS NET7%
Ultra Mobile5%

Top esim search terms

esim68K/yr +30.5%0.9% conv.
esim card22K/yr -7.0%1.1% conv.
esim adapter8K/yr +1.8%3.1% conv.
esim sim card5K/yr +26.4%1.1% conv.
esim usa7K/yr +37.2%0.7% conv.
9esim5K/yr +14.8%7.6% conv.
esim adapter for android4K/yr +23.6%3.5% conv.

All search terms

Top esim products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

9ESIM V0 eSIM Card for Unlocked Android SIM to eSIM Adapter 15 Profiles Unlimited Downloads STK Menu Pre-Cut Nano/Micro/Standard Global Travel in USA/Europe/Japan/China

9esim$19.814.3★108 rev

Tello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage

Tello$3.384.3★3,799 rev

EIOTCLUB eSIM Card & Reader Bundle - Physical eSIM Adapter for Unlocked Android/iPhone/Router Unlimited Downloads Global Travel (USA/Europe/200+ Countries) Windows & macOS Support

EIOTCLUB$24.644.0★56 rev

EIOTCLUB Physical eSIM Card for Android Unlocked Phones Unlimited eSIM Downloads eSIM Adapter for Global Travel Europe/USA/Japan/China/etc Pre-Cut for Easy Use

EIOTCLUB$20.013.8★137 rev

9ESIM V3 Flagship eSIM Card for Unlocked Android SIM to eSIM Adapter 50 Profiles + 1GB Free Data STK Menu Unlimited Downloads Pre-Cut Nano/Micro/Standard Global Travel in USA/Europe/Japan/China

9esim$32.014.3★177 rev

Newest

by launch date

9ESIM V0MAX eSIM Card for Unlocked Android SIM to eSIM Adapter 30 Profiles + 1GB Free Data Unlimited Downloads STK Menu Pre-Cut Nano/Micro/Standard Global Travel in USA/Europe/Japan/China

9esim$28.1021 rev

3mo ago

Prepaid SIM Card Kit & eSIM for Prepaid Cell Phones | MobileX Prepaid Phone Plans from $3.88/mo to $24.88/mo (3-in-1 & eSIM) | 5G Ultra Wideband 5G and 4G LTE Networks

MobileX$8.2434 rev

5mo ago

Eskimo Global 1-30GB Travel eSIM | 2 Year Validity | 5G High Speed Data (3GB)

eskimo$17.8523 rev

6mo ago

Eskimo Global 1-30GB Travel eSIM | 2 Year Validity | 5G High Speed Data (1GB)

eskimo$7.2623 rev

6mo ago

9ESIM V3 Flagship eSIM Card for Unlocked Android SIM to eSIM Adapter 50 Profiles + 1GB Free Data STK Menu Unlimited Downloads Pre-Cut Nano/Micro/Standard Global Travel in USA/Europe/Japan/China

9esim$32.01177 rev

1y ago

What buyers say about esim

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Great value overall”

Assembly/Installation14%

“the installation went well”

Connectivity-Overall9%

“Connectivity was fast”

Ease Of Use8%

“Easy to use”

Compatibility-Overall8%

“It was compatible with our devices”

Quality-Overall4%

“Service quality has been solid overall”

Advertised Vs Actual Product4%

“It works as advertised”

Data Transfer Speed3%

“the speed was good”

Software/Application2%

“the app is intuitive”

Efficiency2%

“Works great”

What buyers complain about

Functionality-Overall17%

“Did not work”

Compatibility-Overall13%

“Claim to be compatible was not”

Value For Money9%

“Way too expensive”

Connectivity-Overall8%

“Wasn't even usable unless I was connected to wifi honestly”

Ease Of Use4%

“can't use it”

Technical Support4%

“support gave no clear explanation”

Instructions/User Manual/Troubleshooting4%

“Their are limited instructions”

Data Transfer Speed3%

“Horrible Internet Data Speed”

Quality-Overall3%

“Cheap”

Advertised Vs Actual Product3%

“The product description wasnt very clear to me on that point”

Top return reasons

Compatibility-Overall30%

Functionality-Overall27%

Value For Money15%

Advertised Vs Actual Product8%

Connectivity-Overall4%

Defective Material/Parts4%

Size-Overall4%

Product Condition1%

Signal Strength1%

Assembly/Installation1%

Common questions

Is esim profitable to sell on Amazon United States?: The niche generates $47K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the esim niche?: 12 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in esim?: Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Value For Money. The return rate is 2.0%.
What does it cost to enter the esim niche?: Listings span $2.42–$56.70; the average listing price is $23.17 (sweet spot $15–$100). The average incumbent carries 3,585 reviews — the moat a new listing must climb.