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Cell

Fail

The top 5 brands take 100% of clicks, so Cell is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 46
Market size
$3.8M/yr1.3M searches / yr
90-day growth
+19.6%search demand this quarter
Competition
78%top-5 click share · 2 brands · 80 sellers

Flapen Score

Cell against its category

The dotted line is the Cell Phones & Accessories average. Past it, Cell is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cell market on Amazon at a glance

Shoppers on Amazon United States searched for Cell 1.3M times last year and spent an estimated $3.8M. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
2.1%
Market size, estimated
$3.8Ma year
Top search term
samsung a17166K searches a year

02 · Price

A sale here is worth $135.49.

Listings sell for $135.49 on average, from $41.48 to $222.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $135.49 that is $135K to $169K a year per listing.

Average price
$135.49above the $15 to $100 sweet spot
Price range
$41.48–$222.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$135K–$169K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #127 within Cell Phones. It carries 4,013 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#127in Cell Phones
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
4,013per listing
Listings tracked
12

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Cell search demand

Weekly searches over the year. Pick a range.

40K30KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Cell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung a17166K/yr
  • samsung galaxy a1794K/yr
  • samsung a15182K/yr
  • samsung galaxy a17 5g62K/yr
  • samsung a17 5g48K/yr
  • galaxy a1751K/yr
  • samsung galaxy a15109K/yr
  • mint mobile85K/yr
  • galaxy a17 5g42K/yr
  • a1735K/yr

Reviews and returns

What reviews say buyers love and hate about Cell

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
9%of negative reviews mention “Computation Performance”
2.8%of orders come back
“Slow processor”
A buyer, on “Computation Performance”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cell questions

Answered from the same tracked data.