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Butterfly Popsocket

Fail

Shoppers spend an estimated $37K a year here, so Butterfly Popsocket is a Fail.

Flapen Score
47
47 / 100
Top 45% of 2,221 Cell Phones & Accessories niches · +1 vs the category median of 46
Market size
$37K/yr124K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
29%top-5 click share · 25 brands · 26 sellers

Flapen Score

Butterfly Popsocket against its category

The dotted line is the Cell Phones & Accessories average. Past it, Butterfly Popsocket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Popsocket market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Popsocket 124K times last year and spent an estimated $37K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
2.5%
Market size, estimated
$37Ka year
Peak month
July1.6× the quietest month
Top search term
butterfly popsocket57K searches a year

02 · Price

A sale here is worth $12.15.

Listings sell for $12.15 on average, from $3.97 to $34.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.15 that is $0 to $1K a year per listing.

Average price
$12.15under the $15 to $100 sweet spot
Price range
$3.97–$34.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,090 within Grips. It carries 1,745 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
10.2%
Average rank
#1,090in Grips
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,745per listing
Listings tracked
56

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Butterfly Popsocket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

26

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

29%

Top 20: 76%

Open market

26%

  • Brand 135%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Butterfly Popsocket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Butterfly Popsocket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly popsocket57K/yr
  • popsocket butterfly19K/yr
  • butterfly pop socket17K/yr
  • pop socket butterfly12K/yr
  • butterfly phone grip11K/yr
  • butterfly phone ring7K/yr
  • popsockets butterfly821/yr
  • butterfly pop socket for iphone2K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Popsocket

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Durability”
2.3%of orders come back
“Already falling apart”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Butterfly Popsocket questions

Answered from the same tracked data.