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Blu View 2 Phone Case

Fail

Shoppers spend an estimated $10K a year here, so Blu View 2 Phone Case is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$10K/yr57K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
35%top-5 click share · 18 brands · 26 sellers

Flapen Score

Blu View 2 Phone Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Blu View 2 Phone Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blu View 2 Phone Case market on Amazon at a glance

Shoppers on Amazon United States searched for Blu View 2 Phone Case 57K times last year and spent an estimated $10K. The top 5 brands take 78% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
1.6%
Market size, estimated
$10Ka year
Peak month
August1.8× the quietest month
Top search term
blu phone case23K searches a year

02 · Price

A sale here is worth $11.15.

Listings sell for $11.15 on average, from $6.25 to $48.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $11.15 that is $0 to $1K a year per listing.

Average price
$11.15under the $15 to $100 sweet spot
Price range
$6.25–$48.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #11,399 within Case & Cover Bundles. It carries 178 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
18.0%
Average rank
#11,399in Case & Cover Bundles
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
178per listing
Listings tracked
57

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blu View 2 Phone Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

35%

Top 20: 66%

Open market

17%

  • Brand 138%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (12 brands, 17%)

Demand

Blu View 2 Phone Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Blu View 2 Phone Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blu phone case23K/yr
  • blu smartphone case11K/yr
  • blu view 2 phone case6K/yr
  • phone cases for blu phones5K/yr
  • b131dl phone case2K/yr
  • blu tracfone case2K/yr
  • blu phone cases1K/yr
  • blu cell phone case1K/yr
  • blu view 22K/yr
  • blu view 2 case2K/yr

Reviews and returns

What reviews say buyers love and hate about Blu View 2 Phone Case

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Its too small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blu View 2 Phone Case questions

Answered from the same tracked data.