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Battery Powered

Fail

Demand is soft, at -20.0% this quarter, so Battery Powered is a Fail.

Flapen Score
41
41 / 100
Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 46
Market size
$108K/yr64K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
62%top-5 click share · 15 brands · 35 sellers

Flapen Score

Battery Powered against its category

The dotted line is the Cell Phones & Accessories average. Past it, Battery Powered is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Powered market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Powered 64K times last year and spent an estimated $108K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
2.0%
Market size, estimated
$108Ka year
Peak month
January2.0× the quietest month
Top search term
large portable charger22K searches a year

02 · Price

A sale here is worth $85.66.

Listings sell for $85.66 on average, from $17.16 to $405.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $85.66 that is $0 to $9K a year per listing.

Average price
$85.66inside the $15 to $100 sweet spot
Price range
$17.16–$405.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Portable Power Banks. It carries 8,477 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#30in Portable Power Banks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
8,477per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Battery Powered products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

35

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • Brand 129%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Battery Powered search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Battery Powered search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large portable charger22K/yr
  • battery powered28K/yr
  • portable charger big6K/yr
  • outdoor charger3K/yr
  • large portable charger power bank3K/yr
  • steren power bank2K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Powered

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Charging”
34%of negative reviews mention “Charging”
1.4%of orders come back
“Charging problem”
A buyer, on “Charging”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Battery Powered questions

Answered from the same tracked data.