Is baseus headphones profitable to sell on Amazon United States?

The niche generates $758K/yr across 59 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the baseus headphones niche?

3 brands and 29 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baseus headphones?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 4.6%.

When does demand for baseus headphones peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the baseus headphones niche?

Listings span $6.82–$148.66; the average listing price is $38.53 (sweet spot $15–$100). The average incumbent carries 2,091 reviews — the moat a new listing must climb.

baseus headphones

Worth a look

Shows a sweet-spot price point ($38.53 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Incredible$38.53

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Market size

Good$758K

$758K/yr · 697K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.82–$148.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,091.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baseus headphones is a $758K/yr Amazon United States market (697K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

baseus headphones market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $771K–$963K; units × avg price
Conversion rate: 2.8%
Avg BSR: #302
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 7.6%
Avg brand age: 31 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

Baseus57%
Scosche42%
SYNCWIRE1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top baseus headphones search terms

baseus304K/yr -5.8%0.9% conv.
scosche magnetic car mount107K/yr +3.2%5.0% conv.
baseus charger64K/yr -16.6%2.4% conv.
scosche54K/yr -0.3%1.8% conv.
magic mount28K/yr +16.4%3.4% conv.
scosche phone mount28K/yr -1.6%2.2% conv.
magic mount car phone holder21K/yr -8.7%4.4% conv.
scosche magsafe car mount14K/yr +26.8%3.2% conv.
adhesive phone holder11K/yr +72.8%0.0% conv.
adhesive phone mount11K/yr -2.8%0.3% conv.

All search terms

Top baseus headphones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scosche MAGDMB MagicMount Magnetic Phone Mount for Car Dashboard Cell Phone Holder with 360 Adjustable Magnet Head Universal Phone Stand for Car Compatible with iPhone Samsung and All Devices

Scosche$10.514.5★41,129 rev

Scosche MAGRKI MagicMount Replacement Metal Plate Kit Universal Metal Plates (Not Magnets) Required for Magnetic Phone Holders for Car Compatible with Most Phones and Cases Black

Scosche$7.844.6★22,692 rev

Scosche MagicMount Select MagSafe Car Mount for iPhone Strong Magnetic Phone Holder for Car Magnet Phone Mount with 360 Rotation for Dashboard/Vent Compatible with iPhone 17/16/15/14 Pro Max Android

Scosche$16.664.4★345 rev

Baseus Picogo AM52 MagSafe Power Bank Qi2.2 25W 10 000mAh Magnetic Portable Charger 0.6 Slim 45W USB-C Fast Charging Alloy Wireless Battery Pack Travel Essential for iPhone 17/16/15/14/13/12 Only

Baseus$58.354.3★344 rev

Scosche MPQMRDV MagicMount Charge Pro Qi2 MagSafe Car Mount Charger 15W Fast Magnetic Wireless Charging Phone Holder for Dashboard/Vent Compatible with iPhone 16/15/14/13/12 Pro Max Plus Samsung S25

Scosche$38.483.8★148 rev

Newest

by launch date

Baseus Bowie MC2 Open Ear Clip On Earbuds CloudComfort 2.0 Wrap-Around Design LDAC Hi-Res Audio Bluetooth 6.0 55H Playtime 4-Mic AI Clear Call IP67 Waterproof for Running Gym Workouts

Baseus$63.0562 rev

1mo ago

Scosche MagSafe Car Mount Magnetic Dashboard Phone Holder for Car with 3M Adhesive Base Strong Magnet Hold 360 Rotatable Cell Phone Car Mount for iPhone 17/16/15/14/13/12 Includes Magnetic Ring

Scosche$10.0764 rev

4mo ago

Baseus Picogo AM52 MagSafe Power Bank Qi2.2 25W 10 000mAh Magnetic Portable Charger 0.6 Slim 45W USB-C Fast Charging Alloy Wireless Battery Pack Travel Essential for iPhone 17/16/15/14/13/12 Only

Baseus$58.35344 rev

6mo ago

Baseus 20000mAh Compact Portable Charger 45W CCC Certified Power Bank Built-in USB-C Cables Travel Essential PD Fast Charging Battery Pack for iPhone 17/16 Series Galaxy S25/S24 Ultra Google iPad

Baseus$31.172,595 rev

7mo ago

Baseus Charging Station 120W 6-in-1 USB-C PD Fast Charging Desktop Charger with 5ft Extension Cord 4 USB C 2 USB A Ports Travel Power Strip for iPhone 17/16 iPad Pro MacBook Pro Tablet and More

Baseus$30.49141 rev

10mo ago

What buyers say about baseus headphones

What buyers praise and complain about, mined from review topics.

What buyers love

Charging19%

“Charges my phone fast”

Quality-Overall10%

“The build quality is excellent”

Audio Quality8%

“Amazing sound”

Value For Money5%

“Great value”

Portability4%

“compact size”

Battery Life3%

“Excellent battery”

Strength3%

“Love that it came with a nice sturdy case as well”

Ease Of Use3%

“it comes in very handy”

Magnetic Strength/Adsorption3%

“The magnet holds well”

Advertised Vs Actual Product2%

“As Advertised”

What buyers complain about

Charging14%

“Takes long to charge”

Durability10%

“Didnt last”

Quality-Overall5%

“Quality is low”

Connectivity-Overall4%

“Weak Connection”

Adhesion/Stickiness3%

“Poor adhesive”

Size-Overall3%

“Too Big”

Magnetic Strength/Adsorption3%

“Magnet not strong”

Heating3%

“Gets hot”

Functionality-Overall3%

“Does not function”

Weight Heavy3%

“Its way too heavy”

Top return reasons

Charging21%

Size-Overall11%

Compatibility-Overall9%

Functionality-Overall6%

Weight Heavy5%