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Bark Phone

Fail

The top 5 products take 100% of clicks, so Bark Phone is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$1.1M/yr493K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Bark Phone against its category

The dotted line is the Cell Phones & Accessories average. Past it, Bark Phone is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bark Phone market on Amazon at a glance

Shoppers on Amazon United States searched for Bark Phone 493K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jun–Jul–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
0.9%
Market size, estimated
$1.1Ma year
Peak month
June2.5× the quietest month
Top search term
bark phone189K searches a year

02 · Price

A sale here is worth $245.90.

Listings sell for $245.90 on average, from $51.31 to $443.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $245.90 that is $246K to $307K a year per listing.

Average price
$245.90above the $15 to $100 sweet spot
Price range
$51.31–$443.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$246K–$307K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #337 within Cell Phones. It carries 279 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#337in Cell Phones
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
279per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bark Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 26%
  • Brand 36%
  • Brand 45%

Demand

Bark Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Bark Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bark phone189K/yr
  • minimalist phone56K/yr
  • no internet phones38K/yr
  • minimal phone38K/yr
  • bark phone for kids58K/yr
  • bark phone pro10K/yr
  • tello compatible cell phones12K/yr
  • light phone 220K/yr
  • phone without camera15K/yr
  • tello phone11K/yr

Reviews and returns

What reviews say buyers love and hate about Bark Phone

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Security”
15%of negative reviews mention “Assembly/Installation”
7.6%of orders come back
“It was a little confusing to set up”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bark Phone questions

Answered from the same tracked data.