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Backbone Pro

Fail

The top 5 products take 100% of clicks, so Backbone Pro is a Fail.

Flapen Score
26
26 / 100
Ranks 2,184 of 2,221 Cell Phones & Accessories niches · −20 vs the category median of 46
Market size
$335K/yr182K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Backbone Pro against its category

The dotted line is the Cell Phones & Accessories average. Past it, Backbone Pro is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backbone Pro market on Amazon at a glance

Shoppers on Amazon United States searched for Backbone Pro 182K times last year and spent an estimated $335K. One brand takes every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
1.5%
Market size, estimated
$335Ka year
Peak month
December4.8× the quietest month
Top search term
backbone pro172K searches a year

02 · Price

A sale here is worth $124.30.

Listings sell for $124.30 on average, from $83.36 to $157.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $124.30 that is $62K to $93K a year per listing.

Average price
$124.30above the $15 to $100 sweet spot
Price range
$83.36–$157.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$62K–$93K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #20 within Gaming Accessories. It carries 1,075 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#20in Gaming Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,075per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Backbone Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Backbone Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Backbone Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backbone pro172K/yr
  • backbone iphone 162K/yr
  • backbone iphone 16 pro max2K/yr
  • backbone one xbox edition3K/yr
  • backbone gen 2 usb c2K/yr
  • backbone iphone 15 pro max1K/yr
  • backbone one iphone usb-c54/yr

Reviews and returns

What reviews say buyers love and hate about Backbone Pro

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
11.2%of orders come back
“Breaks regularly”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Backbone Pro questions

Answered from the same tracked data.