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Asus Pen

a small market ($27K/yr) — Asus Pen doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,977 of 2,221 Cell Phones & Accessories niches · −11 vs the category median of 46

Market size 7Growth 16Conversion 30Competition 23Returns 21Price range 57Avg price 92Brand share 37Review moat 81Quality gap 83
This niche Category average · 2,221 niches

Is Asus Pen profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Asus Pen is a $27K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 35/100.

Asus Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 2.4% of searches end in a purchase.

$27K

revenue / yr

Units sold / yr750
Search volume / yr-18.9%21K
Conversion rate2.4%
Avg price$54.08

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 21
Top-5 product click share72%
Open market17%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews389

Top Asus Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Mingxiong30%
  • EXCaliberPC22%
  • Hesupy15%
  • SSS·GRGB9%
  • ASUS8%
  • tesha6%
  • Open — no brand owns it (4 brands, 9%)

Asus Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR2.4%Products14Brands10Top 5 Brands83%OOS Rate37.3%Rating4.2★Reviews389Avg BSR#1,181
2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Asus Pen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Compatibility-Overall17%

positive results since began using with a VivoBook

Battery Life16%

The battery life is equally impressive

Value For Money11%

For the price, it makes sense

Quality-Overall9%

Good quality active pen

Assembly/Installation9%

Works perfectly and no setup needed

What buyers complain about

93% of reviews
Compatibility-Overall22%

it would not pair with anything

Functionality-Overall17%

It does not work as smooth

Durability17%

By the next hour, it's dead again

Accuracy-Overall11%

Calibration Impossible

Advertised Vs Actual Product11%

Misleading name

Asus Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

6.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
43%
2Functionality-Overall
21%
3Connectivity-Overall
9%
4Charging
5%
5Advertised Vs Actual Product
3%

Common Asus Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Asus Pen 35/100 on Amazon United States — Skip it. The niche generates $27K/yr across 14 tracked products. Search demand moved -18.9% over the last 90 days.
Search demand for Asus Pen on Amazon United States peaks in Aug–Dec, where the busiest month runs 2.4× the quietest.