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35

asus pen

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 16Conversion 30Competition 23Returns 21Price range 57Avg price 92Brand share 37Review moat 81Quality gap 83

Avg price

Great$54.08

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great388.57

avg incumbent reviews — the moat a new listing must climb

Price range

Good$23.09–$157.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 21K searches

According to Flapen's Amazon United States niche tracking, asus pen is a $27K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 35/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

asus pen market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$27K–$41K
units × avg price
Conversion rate
2.4%
Avg BSR
#1,181
Page quality
0%
Prime
79%
Sponsored
79%
Out of stock
37.3%
Avg brand age
33 months
Avg seller age
209 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Mingxiong30%
  • EXCaliberPC22%
  • Hesupy15%
  • SSS·GRGB9%
  • ASUS8%
  • tesha6%
  • Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -18.9% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.4×

Top asus pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about asus pen

What buyers praise and complain about, mined from review topics.

What buyers love

Compatibility-Overall17%

“positive results since began using with a VivoBook”

Battery Life16%

“The battery life is equally impressive”

Value For Money11%

“For the price, it makes sense”

Quality-Overall9%

“Good quality active pen”

Assembly/Installation9%

“Works perfectly and no setup needed”

Ease Of Use7%

“Easy to use”

Charging5%

“Works good holds charge accurate”

Durability5%

“it's good for a while”

Adjustability/Rotatability/Reclining4%

“the tilt sensing is MUCH better”

Functionality-Overall4%

“Works great, even better than the surface pen”

What buyers complain about

Compatibility-Overall22%

“it would not pair with anything”

Functionality-Overall17%

“It does not work as smooth”

Durability17%

“By the next hour, it's dead again”

Accuracy-Overall11%

“Calibration Impossible”

Advertised Vs Actual Product11%

“Misleading name”

Connectivity-Overall6%

“Keeps disconnecting very frequently”

Charging6%

“Doesn't hold charge after a month”

Touch/Button Controls4%

“My only real complaint is that the button isn't in an ideal spot if I'm holding the pen in what I find to be the most comfortable position”

Top return reasons

Compatibility-Overall43%
Functionality-Overall21%
Connectivity-Overall9%
Charging5%
Advertised Vs Actual Product3%
Size-Overall3%
Touch/Button Controls3%
Value For Money3%
Quality-Overall2%
Touch Screen1%

Common questions

Is asus pen profitable to sell on Amazon United States?
The niche generates $27K/yr across 14 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (35/100).
How competitive is the asus pen niche?
10 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in asus pen?
Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Durability. The return rate is 6.1% — above our launch gate.
When does demand for asus pen peak?
Demand peaks in Aug–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the asus pen niche?
Listings span $23.09–$157.08; the average listing price is $54.08 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.