Skip to content

Aquaplay

Maybe

The products selling today average only 4.0★. But the top 5 brands take 100% of clicks, so Aquaplay is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 2,221 Cell Phones & Accessories niches · +4 vs the category median of 46
Market size
$122K/yr65K searches / yr
90-day growth
+47.8%search demand this quarter
Competition
72%top-5 click share · 4 brands · 16 sellers

Flapen Score

Aquaplay against its category

The dotted line is the Cell Phones & Accessories average. Past it, Aquaplay is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquaplay market on Amazon at a glance

Shoppers on Amazon United States searched for Aquaplay 65K times last year and spent an estimated $122K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+47.8%
Conversion, latest week
2.1%
Market size, estimated
$122Ka year
Peak month
November14.9× the quietest month
Top search term
aquaplay19K searches a year

02 · Price

A sale here is worth $88.68.

Listings sell for $88.68 on average, from $17.19 to $125.10. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $88.68 that is $0 to $9K a year per listing.

Average price
$88.68inside the $15 to $100 sweet spot
Price range
$17.19–$125.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #247 within Mounts. It carries 696 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#247in Mounts
Average rating
3.96 starsAmazon United States average 4.42 stars
Average reviews
696per listing
Listings tracked
13

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Aquaplay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 216%
  • Brand 310%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Aquaplay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.9×

Search terms

Top Aquaplay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquaplay19K/yr
  • aquaplay water playset4K/yr
  • aqua play42K/yr

Reviews and returns

What reviews say buyers love and hate about Aquaplay

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Assembly/Installation”
1.4%of orders come back
“Very hard to put together”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aquaplay questions

Answered from the same tracked data.