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Apple Watch Waterproof Case

Fail

Demand is soft, at -42.5% this quarter, so Apple Watch Waterproof Case is a Fail.

Flapen Score
46
46 / 100
Ranks 1,095 of 2,221 Cell Phones & Accessories niches · on the category median
Market size
$66K/yr124K searches / yr
90-day growth
-42.5%search demand this quarter
Competition
39%top-5 click share · 29 brands · 44 sellers

Flapen Score

Apple Watch Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Watch Waterproof Case is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Watch Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Watch Waterproof Case 124K times last year and spent an estimated $66K. The top 5 brands take 52% of clicks. Demand peaks in Aug–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-42.5%
Conversion, latest week
5.5%
Market size, estimated
$66Ka year
Peak month
August3.3× the quietest month
Top search term
apple watch bumper 40mm30K searches a year

02 · Price

A sale here is worth $9.79.

Listings sell for $9.79 on average, from $5.08 to $21.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.79 that is $0 to $979 a year per listing.

Average price
$9.79under the $15 to $100 sweet spot
Price range
$5.08–$21.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$979
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #86 within Smartwatch Accessories. It carries 24,660 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#86in Smartwatch Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
24,660per listing
Listings tracked
45

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Apple Watch Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

44

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

39%

Top 20: 76%

Open market

42%

  • Brand 115%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Apple Watch Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Apple Watch Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple watch bumper 40mm30K/yr
  • apple watch series 6 40mm case8K/yr
  • apple watch glass screen protector 40mm5K/yr
  • iphone watch covers 40mm4K/yr
  • apple watch face covers 40mm for women60K/yr
  • apple watch se bumper 40mm4K/yr
  • apple watch series 4 40mm case3K/yr
  • apple watch se 2nd gen 40mm case3K/yr
  • apple watch se gen 2 40mm case3K/yr
  • apple watch cover 40mm for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Watch Waterproof Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Durability”
2.4%of orders come back
“Does not last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Watch Waterproof Case questions

Answered from the same tracked data.