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Apple Watch Series 6 Case

Fail

The average product has 45,997 reviews to catch up to, so Apple Watch Series 6 Case is a Fail.

Flapen Score
40
40 / 100
Ranks 1,664 of 2,221 Cell Phones & Accessories niches · −6 vs the category median of 46
Market size
$53K/yr92K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
56%top-5 click share · 14 brands · 26 sellers

Flapen Score

Apple Watch Series 6 Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Watch Series 6 Case is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Watch Series 6 Case market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Watch Series 6 Case 92K times last year and spent an estimated $53K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
5.7%
Market size, estimated
$53Ka year
Peak month
December2.0× the quietest month
Top search term
apple watch series 6 case19K searches a year

02 · Price

A sale here is worth $10.02.

Listings sell for $10.02 on average, from $5.03 to $22.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.02 that is $1K to $3K a year per listing.

Average price
$10.02under the $15 to $100 sweet spot
Price range
$5.03–$22.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Smartwatch Accessories. It carries 45,997 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Smartwatch Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
45,997per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Apple Watch Series 6 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

26

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

21%

  • Brand 141%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Apple Watch Series 6 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Apple Watch Series 6 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple watch series 6 case19K/yr
  • apple watch se 2 case17K/yr
  • apple watch series 5 case12K/yr
  • apple watch series 4 case8K/yr
  • apple watch se 2nd gen case6K/yr
  • apple watch 6 case6K/yr
  • apple watch series 6 cover4K/yr
  • misxi 2 pack hard pc case with tempered glass7K/yr
  • apple watch case series 63K/yr
  • series 6 apple watch screen protector2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Watch Series 6 Case

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
1.9%of orders come back
“Cracks easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Watch Series 6 Case questions

Answered from the same tracked data.