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Apple Watch Screen Protector 40mm

Maybe

Buyers convert on 9.0% of searches. But the average product has 47,743 reviews to catch up to, so Apple Watch Screen Protector 40mm is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 2,221 Cell Phones & Accessories niches · +10 vs the category median of 46
Market size
$1.1M/yr1.3M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
50%top-5 click share · 24 brands · 39 sellers

Flapen Score

Apple Watch Screen Protector 40mm against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Watch Screen Protector 40mm is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Watch Screen Protector 40mm market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Watch Screen Protector 40mm 1.3M times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in Jul–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
9.0%
Market size, estimated
$1.1Ma year
Peak month
December1.9× the quietest month
Top search term
apple watch screen protector 40mm214K searches a year

02 · Price

A sale here is worth $9.30.

Listings sell for $9.30 on average, from $5.08 to $21.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $9.30 that is $23K to $28K a year per listing.

Average price
$9.30under the $15 to $100 sweet spot
Price range
$5.08–$21.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
$23K–$28K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Smartwatch Accessories. It carries 47,743 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Smartwatch Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
47,743per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Apple Watch Screen Protector 40mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

39

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

50%

Top 20: 87%

Open market

28%

  • Brand 127%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Apple Watch Screen Protector 40mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Apple Watch Screen Protector 40mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple watch screen protector 40mm214K/yr
  • apple watch covers 40mm146K/yr
  • apple watch case 40mm122K/yr
  • 40mm apple watch screen protector98K/yr
  • apple watch se screen protector95K/yr
  • 40 mm apple watch screen protector64K/yr
  • apple watch 40mm screen protector101K/yr
  • apple watch protector 40mm61K/yr
  • apple watch se 40mm screen protector63K/yr
  • apple watch se screen protector 40mm57K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Watch Screen Protector 40mm

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
1.7%of orders come back
“Broke after a week”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Watch Screen Protector 40mm questions

Answered from the same tracked data.