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Apple Pencil Refurbished

Fail

The top 5 brands take 100% of clicks, so Apple Pencil Refurbished is a Fail.

Flapen Score
34
34 / 100
Ranks 2,016 of 2,221 Cell Phones & Accessories niches · −12 vs the category median of 46
Market size
$136K/yr69K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
82%top-5 click share · 5 brands · 58 sellers

Flapen Score

Apple Pencil Refurbished against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Pencil Refurbished is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil Refurbished market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Pencil Refurbished 69K times last year and spent an estimated $136K. All 5 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
4.0%
Market size, estimated
$136Ka year
Peak month
December2.8× the quietest month
Top search term
apple pencil refurbished20K searches a year

02 · Price

A sale here is worth $49.46.

Listings sell for $49.46 on average, from $10.47 to $94.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $49.46 that is $5K to $12K a year per listing.

Average price
$49.46inside the $15 to $100 sweet spot
Price range
$10.47–$94.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Stylus Pens. It carries 17,118 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#91in Stylus Pens
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
17,118per listing
Listings tracked
11

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Apple Pencil Refurbished products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 215%
  • Brand 36%
  • Brand 43%
  • Brand 52%

Demand

Apple Pencil Refurbished search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Apple Pencil Refurbished search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil refurbished20K/yr
  • apple pencil original8K/yr
  • ape pencil9K/yr
  • apple pencil 3rd generation6K/yr
  • apple pencil renewed5K/yr
  • apple pencil on sale12K/yr
  • used apple pencil4K/yr
  • apple pencil used3K/yr
  • apple pencil 31K/yr
  • magic pencil apple453/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil Refurbished

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
16%of negative reviews mention “Charging”
2.5%of orders come back
“Battery wont charge”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apple Pencil Refurbished questions

Answered from the same tracked data.