Skip to content

Apple Pencil Grip

Fail

Demand is soft, at -27.1% this quarter, so Apple Pencil Grip is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$130K/yr374K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
47%top-5 click share · 14 brands · 20 sellers

Flapen Score

Apple Pencil Grip against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Pencil Grip is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil Grip market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Pencil Grip 374K times last year and spent an estimated $130K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
3.5%
Market size, estimated
$130Ka year
Peak month
January1.7× the quietest month
Top search term
apple pencil grip203K searches a year

02 · Price

A sale here is worth $9.90.

Listings sell for $9.90 on average, from $4.98 to $20.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.90 that is $2K to $5K a year per listing.

Average price
$9.90under the $15 to $100 sweet spot
Price range
$4.98–$20.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #410 within Stylus Pens. It carries 2,630 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#410in Stylus Pens
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,630per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Apple Pencil Grip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

21%

  • Brand 124%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 66%

Demand

Apple Pencil Grip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Apple Pencil Grip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil grip203K/yr
  • apple pencil pro grip71K/yr
  • apple pencil grips23K/yr
  • apple pen grip16K/yr
  • ipad pencil grip13K/yr
  • stylus grip7K/yr
  • ergonomic apple pencil grip5K/yr
  • apple pencil 2nd generation grip5K/yr
  • apple pencil gripper5K/yr
  • grip for apple pencil4K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil Grip

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Grip”
10%of negative reviews mention “Value For Money”
1.9%of orders come back
“Overpriced”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Pencil Grip questions

Answered from the same tracked data.