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Apple Pencil Cap

Fail

Prices span $6.04–$13.02, mostly outside the sweet spot, so Apple Pencil Cap is a Fail.

Flapen Score
34
34 / 100
Ranks 2,016 of 2,221 Cell Phones & Accessories niches · −12 vs the category median of 46
Market size
$72K/yr87K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
84%top-5 click share · 8 brands · 12 sellers

Flapen Score

Apple Pencil Cap against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Pencil Cap is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Pencil Cap 87K times last year and spent an estimated $72K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
10.2%
Market size, estimated
$72Ka year
Peak month
September2.2× the quietest month
Top search term
apple pencil cap39K searches a year

02 · Price

A sale here is worth $8.10.

Listings sell for $8.10 on average, from $6.04 to $13.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $8.10 that is $10K to $12K a year per listing.

Average price
$8.10under the $15 to $100 sweet spot
Price range
$6.04–$13.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$10K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #447 within Stylus Pens. It carries 1,136 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#447in Stylus Pens
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,136per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Apple Pencil Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 142%
  • Brand 224%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Apple Pencil Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Apple Pencil Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil cap39K/yr
  • apple pencil cap replacement15K/yr
  • apple pen cap6K/yr
  • apple pencil top7K/yr
  • apple pencil 1st generation cap5K/yr
  • apple pencil replacement cap5K/yr
  • apple pencil top cap4K/yr
  • apple pencil caps4K/yr
  • apple pencil end cap2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil Cap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
0.9%of orders come back
“But the XXL pants are far too big in the waist”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apple Pencil Cap questions

Answered from the same tracked data.