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Apple Pencil 2nd Generation Charger

Fail

Shoppers spend an estimated $19K a year here, so Apple Pencil 2nd Generation Charger is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$19K/yr22K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
61%top-5 click share · 13 brands · 19 sellers

Flapen Score

Apple Pencil 2nd Generation Charger against its category

The dotted line is the Cell Phones & Accessories average. Past it, Apple Pencil 2nd Generation Charger is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil 2nd Generation Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Pencil 2nd Generation Charger 22K times last year and spent an estimated $19K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
5.4%
Market size, estimated
$19Ka year
Peak month
December1.8× the quietest month
Top search term
apple pencil 2nd generation charger6K searches a year

02 · Price

A sale here is worth $15.86.

Listings sell for $15.86 on average, from $7.21 to $25.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $15.86 that is $0 to $2K a year per listing.

Average price
$15.86inside the $15 to $100 sweet spot
Price range
$7.21–$25.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #4,348 within Wireless Chargers. It carries 745 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
27.9%
Average rank
#4,348in Wireless Chargers
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
745per listing
Listings tracked
19

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Apple Pencil 2nd Generation Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

  • Brand 126%
  • Brand 223%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Apple Pencil 2nd Generation Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Apple Pencil 2nd Generation Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil 2nd generation charger6K/yr
  • apple pencil charging case5K/yr
  • apple pencil charger 2nd generation4K/yr
  • apple pencil 2 charger4K/yr
  • apple pencil 2 charging case1K/yr
  • apple pencil 2nd generation charging case795/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil 2nd Generation Charger

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Charging”
15%of negative reviews mention “Charging”
3.9%of orders come back
“does not charge”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Pencil 2nd Generation Charger questions

Answered from the same tracked data.