Apple Pencil 1st Generation
soft demand (-39.7% this quarter) — Apple Pencil 1st Generation doesn't clear our bar today.
Flapen Score
Ranks 1,493 of 2,221 Cell Phones & Accessories niches · −4 vs the category median of 46
Is Apple Pencil 1st Generation profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Apple Pencil 1st Generation is a $1.5M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Apple Pencil 1st Generation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -39.7% over the last 90 days and 4.5% of searches end in a purchase.
$1.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Apple Pencil 1st Generation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)
- Price
- $80.27
- Rating
- 4.0/5
- Reviews
- 235
- Age
- 10mo ago
Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C
- Price
- $65.72
- Rating
- 4.6/5
- Reviews
- 11,206
- Age
- 2y ago
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
- Price
- $15.96
- Rating
- 4.5/5
- Reviews
- 56,240
- Age
- 4y ago
Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)
- Price
- $18.17
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 7mo ago
HATOKU Stylus Pen for iPad 2018-2026 15Min Fast Charge iPad Pencil with High Precision Tilt Sensitivity Palm Rejection Magnetic for Note-Taking Drawing on Apple iPad 6-11/Air/Pro/Mini - No Pairing
- Price
- $17.85
- Rating
- 4.5/5
- Reviews
- 9,337
- Age
- 3y ago
Trending
90-day click momentum
Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White
- Price
- $25.27
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 5mo ago
Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini
- Price
- $18.03
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 5mo ago
Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)
- Price
- $18.17
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 7mo ago
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
- Price
- $15.96
- Rating
- 4.5/5
- Reviews
- 56,240
- Age
- 4y ago
Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)
- Price
- $80.27
- Rating
- 4.0/5
- Reviews
- 235
- Age
- 10mo ago
Newest
by launch dateStylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini
- Price
- $18.03
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 5mo ago
Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White
- Price
- $25.27
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 5mo ago
Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)
- Price
- $18.17
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 7mo ago
Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)
- Price
- $80.27
- Rating
- 4.0/5
- Reviews
- 235
- Age
- 10mo ago
Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C
- Price
- $65.72
- Rating
- 4.6/5
- Reviews
- 11,206
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
40
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Apple63%
- HATOKU14%
- metapen12%
- Aplfan4%
- Xpencifan4%
- JAMJAKE3%
- Open — no brand owns it (0%)
Apple Pencil 1st Generation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 3.2×
Top Apple Pencil 1st Generation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- apple pencil 1st generation573K/yr
- apple pencil 1st gen58K/yr
- apple pencil first generation56K/yr
- 1st generation apple pencil57K/yr
- 1st gen apple pencil40K/yr
- apple pencil gen 141K/yr
- apple pencil 127K/yr
- apple pen 1st generation19K/yr
- first generation apple pencil23K/yr
- apple pencil lightning15K/yr
What reviews say buyers love and hate about Apple Pencil 1st Generation
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great Deal”
“Nice quality pencil”
“it is compatible”
“comfortable to hold”
“Charges great”
What buyers complain about
76% of reviews“Charging Issues”
“Breaks easily”
“Not functional”
“disconnects frequently”
“Incompatible”
Apple Pencil 1st Generation return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Apple Pencil 1st Generation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
