Is apple pencil 1st generation profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Skip it (42/100).

How competitive is the apple pencil 1st generation niche?

6 brands and 40 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in apple pencil 1st generation?

Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.9%.

When does demand for apple pencil 1st generation peak?

Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the apple pencil 1st generation niche?

Listings span $15.96–$80.27; the average listing price is $32.43 (sweet spot $15–$100). The average incumbent carries 22,370 reviews — the moat a new listing must climb.

apple pencil 1st generation

Skip it

Soft demand (-39.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$32.43

avg listing price — sweet spot $15–$100

Price range

Incredible$15.96–$80.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.5M

$1.5M/yr · 1.0M searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,369.63

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-39.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, apple pencil 1st generation is a $1.5M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

apple pencil 1st generation market data

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 4.5%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Apple63%
HATOKU14%
metapen12%
Aplfan4%
Xpencifan4%
JAMJAKE3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top apple pencil 1st generation search terms

apple pencil 1st generation573K/yr -41.2%4.4% conv.
apple pencil 1st gen58K/yr -32.3%3.4% conv.
apple pencil first generation56K/yr -31.5%4.7% conv.
1st generation apple pencil57K/yr -49.2%4.3% conv.
1st gen apple pencil40K/yr -40.1%3.7% conv.
apple pencil gen 141K/yr -37.2%4.2% conv.
apple pencil 127K/yr -15.0%2.8% conv.
apple pen 1st generation19K/yr -39.5%3.6% conv.
first generation apple pencil23K/yr -56.1%4.7% conv.
apple pencil lightning15K/yr -39.8%3.9% conv.

All search terms

Top apple pencil 1st generation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)

Apple$80.274.0★235 rev

Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C

Apple$65.724.6★11,206 rev

Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th

metapen$15.964.5★56,240 rev

Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)

HATOKU$18.174.4★286 rev

HATOKU Stylus Pen for iPad 2018-2026 15Min Fast Charge iPad Pencil with High Precision Tilt Sensitivity Palm Rejection Magnetic for Note-Taking Drawing on Apple iPad 6-11/Air/Pro/Mini - No Pairing

HATOKU$17.854.5★9,337 rev

Newest

by launch date

Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini

Xpencifan$18.03308 rev

5mo ago

Aplfan Pencil 1st Gen (USB-C) for iPad 2018-2026: All-Aluminum Stylus Bluetooth Shortcuts Plug&Charge Tilt Sensitivity&Palm Rejection for iPad 6-11&Mini 5-7 Air 3-5/M2/M3 Pro 11-13(M4/M5)White

Aplfan$25.2744 rev

5mo ago

Pencil 1st Generation for iPad A16 (2026-2018) Pencil USB C Fast Charging and Magnetic with Tilt Sensitivity & Palm Rejection for iPad Air 3/4/5/M2/M3 Mini 5/6/7 i-Pad 6-11 Pro 11/12.9/M4 (White)

HATOKU$18.17286 rev

7mo ago

Apple Pencil for iPad (1st Generation) Bluetooth and Lightning connector -White (Renewed)

Apple$80.27235 rev

10mo ago

Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C

Apple$65.7211,206 rev

2y ago

What buyers say about apple pencil 1st generation

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Great Deal”

Quality-Overall12%

“Nice quality pencil”

Compatibility-Overall11%

“it is compatible”

Ease Of Use10%

“comfortable to hold”

Charging9%

“Charges great”

Battery Life7%

“Amazing Battery Life”

Connectivity-Overall7%

“Good connectivity”

Advertised Vs Actual Product5%

“Works as it should”

Assembly/Installation2%

“Easy to set up”

Durability2%

“Doesnt break as easily”

What buyers complain about

Charging17%

“Charging Issues”

Durability14%

“Breaks easily”

Functionality-Overall13%

“Not functional”

Connectivity-Overall9%

“disconnects frequently”

Compatibility-Overall8%

“Incompatible”

Value For Money4%

“is too expensive”

Quality-Overall4%

“Disappointing quality”

Magnetic Strength/Adsorption3%

“Poor magnet”

Ease Of Use2%

“not easy to use”

Instructions/User Manual/Troubleshooting1%

“They didnt do very well in the instructions of explaining that”

Top return reasons

Compatibility-Overall44%

Functionality-Overall17%

Connectivity-Overall13%

Charging9%

Value For Money3%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Durability1%

Size-Overall1%

Magnetic Strength/Adsorption1%

Common questions

Is apple pencil 1st generation profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Skip it (42/100).
How competitive is the apple pencil 1st generation niche?: 6 brands and 40 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in apple pencil 1st generation?: Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.9%.
When does demand for apple pencil 1st generation peak?: Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the apple pencil 1st generation niche?: Listings span $15.96–$80.27; the average listing price is $32.43 (sweet spot $15–$100). The average incumbent carries 22,370 reviews — the moat a new listing must climb.