Apple Pencil 1st Generation

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-39.7%

Conversion, latest week

4.5%

Market size, estimated

$1.5Ma year

Peak month

December3.2× the quietest month

Top search term

apple pencil 1st generation573K searches a year

Listings sell for $32.43 on average, from $15.96 to $80.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $32.43 that is $130K to $162K a year per listing.

Average price

$32.43inside the $15 to $100 sweet spot

Price range

$15.96–$80.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$130K–$162K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Stylus Pens. It carries 22,370 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Stylus Pens

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

22,370per listing

Listings tracked

8

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months