Apple Pencil
a concentrated shelf (top 5 take 90% of clicks) — Apple Pencil doesn't clear our bar today.
Flapen Score
Ranks 1,095 of 2,221 Cell Phones & Accessories niches · on the category median
Is Apple Pencil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Apple Pencil is a $19.9M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.
Apple Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.2% over the last 90 days and 7.1% of searches end in a purchase.
$19.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 8 products
Top Apple Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C
- Price
- $65.72
- Rating
- 4.6/5
- Reviews
- 11,206
- Age
- 2y ago
Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically
- Price
- $94.61
- Rating
- 4.6/5
- Reviews
- 9,415
- Age
- 2y ago
JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White
- Price
- $18.19
- Rating
- 4.4/5
- Reviews
- 101,301
- Age
- 6y ago
Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity
- Price
- $10.22
- Rating
- 4.7/5
- Reviews
- 3,423
- Age
- 1y ago
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
- Price
- $15.96
- Rating
- 4.5/5
- Reviews
- 56,240
- Age
- 4y ago
Trending
90-day click momentumPenlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity
- Price
- $10.22
- Rating
- 4.7/5
- Reviews
- 3,423
- Age
- 1y ago
Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 4,171
- Age
- 2y ago
DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3
- Price
- $10.10
- Rating
- 4.5/5
- Reviews
- 4,700
- Age
- 2y ago
Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C
- Price
- $65.72
- Rating
- 4.6/5
- Reviews
- 11,206
- Age
- 2y ago
Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically
- Price
- $94.61
- Rating
- 4.6/5
- Reviews
- 9,415
- Age
- 2y ago
Newest
by launch date
Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 5,519
- Age
- 1y ago
Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity
- Price
- $10.22
- Rating
- 4.7/5
- Reviews
- 3,423
- Age
- 1y ago
Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically
- Price
- $94.61
- Rating
- 4.6/5
- Reviews
- 9,415
- Age
- 2y ago
DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3
- Price
- $10.10
- Rating
- 4.5/5
- Reviews
- 4,700
- Age
- 2y ago
Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 4,171
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
25
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- Apple61%
- JAMJAKE13%
- Penlike12%
- metapen5%
- Hastraith5%
- DEGGE2%
- Open — no brand owns it (1 brand, 2%)
Apple Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 2.7×
Top Apple Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- apple pencil8.6M/yr
- apple pencil usb c530K/yr
- apple pencil (usb-c)30K/yr
- apple pencil usbc41K/yr
- apple - pencil39K/yr
- apple pencil usb-c39K/yr
- apple-pencil31K/yr
- applepencil13K/yr
- apple pencil refurbished20K/yr
- usb c apple pencil20K/yr
What reviews say buyers love and hate about Apple Pencil
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“less expensive”
“easy to pair”
“Amazing quality”
“Charges fast”
“Easy use”
What buyers complain about
77% of reviews“Battery wont charge”
“Not functional”
“Doesn't Last”
“would not pair”
“Never connected”
Apple Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
2%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Apple Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
