Is apple pencil profitable to sell on Amazon United States?

The niche generates $19.9M/yr across 8 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).

How competitive is the apple pencil niche?

7 brands and 25 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in apple pencil?

Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 2.4%.

When does demand for apple pencil peak?

Demand peaks in Jul–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the apple pencil niche?

Listings span $10.10–$94.61; the average listing price is $29.50 (sweet spot $15–$100). The average incumbent carries 24,497 reviews — the moat a new listing must climb.

apple pencil

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$19.9M

$19.9M/yr · 9.5M searches

Avg price

Incredible$29.50

avg listing price — sweet spot $15–$100

Price range

Great$10.10–$94.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad24,496.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, apple pencil is a $19.9M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

apple pencil market data

Units sold / yr: 600K–800K; avg 80,000–100,000/product
Revenue / yr: $17.7M–$23.6M; units × avg price
Conversion rate: 7.1%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Apple61%
JAMJAKE13%
Penlike12%
metapen5%
Hastraith5%
DEGGE2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top apple pencil search terms

apple pencil8.6M/yr -32.6%6.3% conv.
apple pencil usb c530K/yr -33.1%9.0% conv.
apple pencil (usb-c)30K/yr +26.9%37.8% conv.
apple pencil usbc41K/yr -19.9%10.3% conv.
apple - pencil39K/yr -48.4%2.4% conv.
apple pencil usb-c39K/yr -1.5%10.8% conv.
apple-pencil31K/yr -44.4%2.2% conv.
applepencil13K/yr -10.0%21.5% conv.
apple pencil refurbished20K/yr -25.7%3.1% conv.
usb c apple pencil20K/yr -29.2%7.7% conv.

All search terms

Top apple pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C

Apple$65.724.6★11,206 rev

Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically

Apple$94.614.6★9,415 rev

JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White

JAMJAKE$18.194.4★101,301 rev

Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity

Penlike$10.224.7★3,423 rev

Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th

metapen$15.964.5★56,240 rev

Newest

by launch date

Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White

Hastraith$10.325,519 rev

1y ago

Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity

Penlike$10.223,423 rev

1y ago

Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically

Apple$94.619,415 rev

2y ago

DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3

DEGGE$10.104,700 rev

2y ago

Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch

JvKzaen$10.854,171 rev

2y ago

What buyers say about apple pencil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“less expensive”

Compatibility-Overall12%

“easy to pair”

Quality-Overall11%

“Amazing quality”

Charging9%

“Charges fast”

Ease Of Use9%

“Easy use”

Connectivity-Overall7%

“Connects great”

Battery Life6%

“Battery last long”

Advertised Vs Actual Product6%

“Just as pictured”

Color2%

“Colors are so pretty”

Assembly/Installation2%

“The setup is flawless”

What buyers complain about

Charging16%

“Battery wont charge”

Functionality-Overall14%

“Not functional”

Durability14%

“Doesn't Last”

Compatibility-Overall10%

“would not pair”

Connectivity-Overall9%

“Never connected”

Quality-Overall4%

“It is much lower quality than expected”

Value For Money4%

“Way too expensive”

Magnetic Strength/Adsorption3%

“Poor magnet”

Touch/Button Controls2%

“There is no power button”

Ease Of Use2%

“Hard to turn on”

Top return reasons

Compatibility-Overall58%

Functionality-Overall11%

Connectivity-Overall11%

Charging7%

Value For Money3%

Defective Material/Parts1%

Advertised Vs Actual Product1%

Product Condition1%

Magnetic Strength/Adsorption1%

Size-Overall1%

Common questions

Is apple pencil profitable to sell on Amazon United States?: The niche generates $19.9M/yr across 8 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).
How competitive is the apple pencil niche?: 7 brands and 25 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in apple pencil?: Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 2.4%.
When does demand for apple pencil peak?: Demand peaks in Jul–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the apple pencil niche?: Listings span $10.10–$94.61; the average listing price is $29.50 (sweet spot $15–$100). The average incumbent carries 24,497 reviews — the moat a new listing must climb.

apple pencil

apple pencil market data

Competition & brand share

Demand & seasonality

Top apple pencil search terms

Top apple pencil products on Amazon

Top sellers

Newest

Trending

What buyers say about apple pencil

What buyers love

What buyers complain about

Top return reasons

Common questions

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