Apple Pencil

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.9M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

7.1%

Market size, estimated

$19.9Ma year

Peak month

December2.7× the quietest month

Top search term

apple pencil8.6M searches a year

Listings sell for $29.50 on average, from $10.10 to $94.61. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 80,000 to 100,000 of them. At $29.50 that is $2.4M to $3.0M a year per listing.

Average price

$29.50inside the $15 to $100 sweet spot

Price range

$10.10–$94.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

80,000–100,000

Revenue per listing a year

$2.4M–$3.0M

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Stylus Pens. It carries 24,497 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#6in Stylus Pens

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

24,497per listing

Listings tracked

8

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months