- Flapen Score
- 22 / 100Ranks 2,209 of 2,221 Cell Phones & Accessories niches · −24 vs the category median of 4622
- Market size
- $21K/yr68K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 13 sellers
Flapen Score
Apple Care against its category
The dotted line is the Cell Phones & Accessories average. Past it, Apple Care is stronger. Inside it, weaker.
Market
The Apple Care market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Care 68K times last year and spent an estimated $21K. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $21Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- apple care+23K searches a year
02 · Price
A sale here is worth $214.75.
Listings sell for $214.75 on average, from $3.99 to $585.13. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $214.75 that is $0 to $21K a year per listing.
- Average price
- $214.75above the $15 to $100 sweet spot
- Price range
- $3.99–$585.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$21K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Maintenance, Upkeep & Repairs. It carries 12,710 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Maintenance, Upkeep & Repairs
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 12,710per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Apple Care products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled
- Price
- $3.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow
- Price
- $295.60
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

Apple Leather Care Leather Conditioner 8oz Bottle
- Price
- $13.04
- Rating
- 4.7/5
- Reviews
- 2,017
- Age
- 14y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- $294.11
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink
- Price
- $294.43
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago
Trending
estimated 90-day click momentum
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver
- Price
- $585.13
- Rating
- 4.7/5
- Reviews
- 769
- Age
- 4mo ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow
- Price
- $295.60
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled
- Price
- $3.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink
- Price
- $294.43
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

Apple Brand Garde Rain & Stain Water Repellent - Protector Spray for Handbags Purses Shoes Boots Accessories Furniture - Wont Alter Color - Great for Vachetta
- Price
- $16.96
- Rating
- 4.6/5
- Reviews
- 10,073
- Age
- 14y ago
Newest
by launch date
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver
- Price
- $585.13
- Rating
- 4.7/5
- Reviews
- 769
- Age
- 4mo ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow
- Price
- $295.60
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Silver
- Price
- $294.11
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink
- Price
- $294.43
- Rating
- 4.7/5
- Reviews
- 25,369
- Age
- 1y ago

AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled
- Price
- $3.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Apple89%
- Apple Brand7%
- Apple Brand Leather Care4%
Demand
Apple Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Apple Care search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple care+23K/yr
- apple care24K/yr
- applecare21K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Care
We read the reviews and the return reasons for every product selling here.
“Didn't work as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Care questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









