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48

anker power bank

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 100Growth 34Conversion 36Competition 53Returns 49Price range 20Avg price 87Brand share 0Review moat 21Quality gap 47

Market size

Incredible$19.7M

$19.7M/yr · 10.2M searches

Avg price

Great$67.25

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Review moat

Bad11,528.26

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$20.27–$412.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anker power bank is a $19.7M/yr Amazon United States market (10.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

anker power bank market data

Units sold / yr
250K–300K
avg 8,000–10,000/product
Revenue / yr
$16.8M–$20.2M
units × avg price
Conversion rate
2.9%
Avg BSR
#48
Page quality
0%
Prime
97%
Sponsored
68%
Out of stock
4.6%
Avg brand age
26 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • Anker97%
  • Belkin1%
  • AONIMI1%
  • INIU1%
  • OHOVIV1%
  • Open — no brand owns it (0%)

Top anker power bank search terms

  • anker power bank7.7M/yr
  • 20000mah power bank331K/yr
  • power bank 50000mah319K/yr
  • laptop power bank272K/yr
  • anker battery pack204K/yr
  • anker powerbank161K/yr
  • anker battery157K/yr
  • 50000mah power bank151K/yr
  • anker power bank 20000mah107K/yr
  • power bank 50000+mah118K/yr
All search terms

Top anker power bank products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$790K8%$1.6M12%$2.4M16%$3.2M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about anker power bank

What buyers praise and complain about, mined from review topics.

What buyers love

Charging37%

“Charge fast”

Quality-Overall10%

“Excellent Product”

Portability6%

“Easy to carry”

Battery Life5%

“Best Battery”

Value For Money4%

“Good price”

Ease Of Use4%

“Easy to Use”

Advertised Vs Actual Product3%

“Accurate Description”

Size-Overall3%

“Love the small size”

Efficiency3%

“It works”

Strength2%

“Solid product”

What buyers complain about

Charging35%

“Not charging”

Durability10%

“Broke after a week”

Weight Heavy5%

“Heavier than expected”

Battery Life4%

“low battery life”

Quality-Overall3%

“Poor quality control”

Functionality-Overall3%

“DOESN'T WORK”

Heating3%

“it gets quite overheated”

Size-Overall2%

“Barely fits”

Value For Money2%

“could have bought cheaper”

Compatibility-Overall1%

“saying its not compatible on my phone”

Top return reasons

Charging44%
Weight Heavy14%
Size-Overall8%
Value For Money7%
Compatibility-Overall5%
Functionality-Overall3%
Advertised Vs Actual Product3%
Product Condition2%
Battery Life2%
Heating1%

Common questions

Is anker power bank profitable to sell on Amazon United States?
The niche generates $19.7M/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (48/100).
How competitive is the anker power bank niche?
5 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anker power bank?
Top complaints mined from reviews: Charging, Durability, Weight Heavy. The return rate is 3.1%.
What does it cost to enter the anker power bank niche?
Listings span $20.27–$412.05; the average listing price is $67.25 (sweet spot $15–$100). The average incumbent carries 11,528 reviews — the moat a new listing must climb.