Zoya Nail Polish

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

459K

Growth, 90 days vs prior 90

+38.5%

Conversion, latest week

2.1%

Market size, estimated

$137Ka year

Peak month

July1.4× the quietest month

Top search term

zoya nail polish336K searches a year

Listings sell for $14.21 on average, from $11.50 to $35.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.21 that is $4K to $7K a year per listing.

Average price

$14.21under the $15 to $100 sweet spot

Price range

$11.50–$35.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.0%of orders · Amazon United States median 2.1%

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #854 within Nail Polish. It carries 1,396 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

6%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#854in Nail Polish

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,396per listing

Listings tracked

31

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months