How competitive is the Zoya Nail Polish niche on Amazon United States?

1 brands and 2 sellers compete in Zoya Nail Polish on Amazon United States. The top 5 Zoya Nail Polish products take 50% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Zoya Nail Polish?

Zoya Nail Polish buyers on Amazon United States complain most about Color, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Zoya Nail Polish niche?

Zoya Nail Polish sells for $14.21 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $11.50–$35.00. The average incumbent carries 1,396 reviews — the moat a new listing must climb.

Zoya Nail Polish

Zoya Nail Polish shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48

This niche Category average · 10,978 niches

Is Zoya Nail Polish profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zoya Nail Polish is a $137K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Zoya Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +38.5% over the last 90 days and 2.1% of searches end in a purchase.

$137K

revenue / yr

Units sold / yr13K

Search volume / yr+38.5%459K

Conversion rate2.1%

Avg price$14.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 2

Top-5 product click share50%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Zoya Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ZOYA Nail Polish Zanna 0.5 Fluid Ounce

Price: $11.98
Rating: 4.4/5
Reviews: 1,196
Age: 12y ago

ZOYA Madison Nail Polish Softest Pale Pink Sheer Milky Cream Polish Cool-Tone French Manicure Base Big10Free Vegan 0.5 fl oz

Price: $12.04
Rating: 4.4/5
Reviews: 1,778
Age: 13y ago

Zoya Polish Quad Nail Polish Under The Mistletoe 0.5 Fl Oz (Pack of 4)

Price: $19.52
Rating: 4.5/5
Reviews: 4,917
Age: 8y ago

ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz

Price: $12.17
Rating: 4.4/5
Reviews: 1,196
Age: 7y ago

Zoya Polish Quad Nail Polish Fa La La La La

Price: $16.32
Rating: 4.6/5
Reviews: 1,997
Age: 8y ago

Newest

by launch date

ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz

Price: $15.27
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz

Price: $12.17
Rating: 4.4/5
Reviews: 1,196
Age: 7y ago

ZOYA Nail-Polish Eleni 0.5 fl. oz.

Price: $12.06
Rating: 4.4/5
Reviews: 1,379
Age: 7y ago

ZOYA Agnes Nail Polish Warm Blush Pink Nude Cream Polish Warm-Tone Innocence Spring Color Long-Wear Big10Free Vegan 0.5 fl oz

Price: $12.13
Rating: 4.3/5
Reviews: 663
Age: 7y ago

ZOYA Nail Polish Missy

Price: $12.26
Rating: 4.4/5
Reviews: 1,196
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

ZOYA100%
Open — no brand owns it (0%)

Zoya Nail Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume459KCVR2.1%Products31Brands1Top 5 Brands100%OOS Rate7.0%Rating4.5★Reviews1,396Avg BSR#854

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Zoya Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zoya nail polish336K/yr +41.9%1.6% conv.
zoya59K/yr +60.5%1.5% conv.
zoya nail polish colors23K/yr +9.2%1.7% conv.
zoya nail polish set15K/yr -11.4%0.9% conv.
nude nail polish set9K/yr -2.6%0.0% conv.
nail polish zoya6K/yr +35.1%1.7% conv.
zoya polish5K/yr +34.2%1.3% conv.
neutral nail polish set4K/yr -34.5%0.0% conv.
zoya gel nail polish3K/yr -6.5%0.2% conv.

What reviews say buyers love and hate about Zoya Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Color25%

“Beautiful colors”

Quality-Overall18%

“Good quality nail polish”

Value For Money6%

“Great value”

Stitch/Finish/Polish6%

“provided a consistent finish”

Smell5%

“Almost completely odorless”

What buyers complain about

84% of reviews

Color28%

“Ugly Color”

Value For Money15%

“Expensive and it chips after one day”

Advertised Vs Actual Product9%

“Not the color pictured”

Ease Of Cleaning9%

“ok. Not the best remover ever”

Moist/Dry8%

“the cons are that they take a long time to dry on the nails”

Common Zoya Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zoya Nail Polish 50/100 on Amazon United States — Worth a look. The niche generates $137K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +38.5% over the last 90 days.