- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $193K/yr27K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 16 sellers
Flapen Score
Zo Retinol against its category
The dotted line is the Beauty & Personal Care average. Past it, Zo Retinol is stronger. Inside it, weaker.
Market
The Zo Retinol market on Amazon at a glance
Shoppers on Amazon United States searched for Zo Retinol 27K times last year and spent an estimated $193K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $193Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- zo retinol9K searches a year
02 · Price
A sale here is worth $113.40.
Listings sell for $113.40 on average, from $85.03 to $132.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $113.40 that is $11K to $28K a year per listing.
- Average price
- $113.40above the $15 to $100 sweet spot
- Price range
- $85.03–$132.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$28K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,250 within Serums. It carries 625 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,250in Serums
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 625per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Zo Retinol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZO Skin Health Retinol Skin Brightener 1%
- Price
- $121.60
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 7y ago

ZO SKIN HEALTH RETINOL SKIN BRIGHTENER 0.5% - 50 ML / 1.7 FL. OZ. U.S. 22230630
- Price
- $98.85
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 7y ago

ZO SKIN HEALTH Wrinkle + Texture Repair 0.5% Retinol (50mL / 1.7 Fl. Oz.)
- Price
- $126.73
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 2y ago

ZO Skin Health Retinol Skin Brightener 0.25% Retinol 1.7 Fl. Oz./50mL
- Price
- $101.81
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 7y ago

ZO SKIN FIRMING SERUM 1.6oz/47ml
- Price
- $127.66
- Rating
- 4.3/5
- Reviews
- 301
- Age
- 6y ago
Trending
estimated 90-day click momentum
ZO SKIN HEALTH RETINOL SKIN BRIGHTENER 0.5% - 50 ML / 1.7 FL. OZ. U.S. 22230630
- Price
- $98.85
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 7y ago

ZO SKIN FIRMING SERUM 1.6oz/47ml
- Price
- $127.66
- Rating
- 4.3/5
- Reviews
- 301
- Age
- 6y ago

ZO Skin Health Retinol Skin Brightener 0.25% Retinol 1.7 Fl. Oz./50mL
- Price
- $101.81
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 7y ago

ZO SKIN HEALTH RADICAL NIGHT REPAIR 60ml 2fl oz
- Price
- $132.12
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 7y ago

ZO Skin Health Retinol Skin Brightener 1%
- Price
- $121.60
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 7y ago
Newest
by launch date
ZO SKIN HEALTH Wrinkle + Texture Repair 0.5% Retinol (50mL / 1.7 Fl. Oz.)
- Price
- $126.73
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 2y ago

ZO SKIN FIRMING SERUM 1.6oz/47ml
- Price
- $127.66
- Rating
- 4.3/5
- Reviews
- 301
- Age
- 6y ago

ZO Skin Health Retinol Skin Brightener 0.25% Retinol 1.7 Fl. Oz./50mL
- Price
- $101.81
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 7y ago

ZO Skin Health Retinol Skin Brightener 1%
- Price
- $121.60
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 7y ago

ZO SKIN HEALTH RADICAL NIGHT REPAIR 60ml 2fl oz
- Price
- $132.12
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- ZO SKIN HEALTH98%
- SkinMedica2%
Demand
Zo Retinol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Zo Retinol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zo retinol9K/yr
- zo skin retinol6K/yr
- zo skin health retinol7K/yr
- zo retinol skin brightener4K/yr
- zo retinol 1.02K/yr
Reviews and returns
What reviews say buyers love and hate about Zo Retinol
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zo Retinol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









