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Zkyo Steel Tube Eyelash Primer

soft demand (-89.1% this quarter) — Zkyo Steel Tube Eyelash Primer doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48

Market size 6Growth 0Conversion 51Competition 22Returns 90Price range 12Avg price 46Brand share 42Review moat 95Quality gap 100
This niche Category average · 10,978 niches

Is Zkyo Steel Tube Eyelash Primer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zkyo Steel Tube Eyelash Primer is a $22K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.

Zkyo Steel Tube Eyelash Primer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -89.1% over the last 90 days and 4.1% of searches end in a purchase.

$22K

revenue / yr

Units sold / yr4K
Search volume / yr-89.1%47K
Conversion rate4.1%
Avg price$11.53

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 13
Top-5 product click share74%
Open market20%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)11· 1 succeeded
Avg rating3.4★
Avg reviews107

Top Zkyo Steel Tube Eyelash Primer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$2K$4K$7K$9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • zkyo42%
  • Generic15%
  • Okerker11%
  • DZCKTFYGRT6%
  • BSLCEKL5%
  • Charm Kiss4%
  • Open — no brand owns it (5 brands, 16%)

Zkyo Steel Tube Eyelash Primer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR4.1%Products13Brands11Top 5 Brands80%OOS Rate0.0%Rating3.4★Reviews107Avg BSR#819
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Zkyo Steel Tube Eyelash Primer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steel tube mascara5K/yr
  • zkyo mascara5K/yr
  • eyelash primer tubular eyelash primer waterprooflong curling mascara natural and non-smudged5K/yr
  • zkyo steel tube eyelash primer21K/yr
  • zkyo3K/yr
  • steel pipe mascara primer3K/yr
  • eyelash primer tubular mascara2K/yr
  • tubular eyelash primer2K/yr

What reviews say buyers love and hate about Zkyo Steel Tube Eyelash Primer

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Eyelash Quality43%

Good eyelash primer—you can really see the difference

Ease Of Use7%

Easy to use

Quality-Overall7%

no complaint here

Water Resistance6%

LONG LASTING WATERPROOF

Ease Of Application5%

makes application fairly precise

What buyers complain about

78% of reviews
Advertised Vs Actual Product21%

False advertising

Eyelash Quality19%

it puts too much mascara on my lashes and

Functionality-Overall15%

Does absolutely nothing

Water Resistance5%

Lastly, when my eyelashes were wet with water the mascara smudged when touched

Quality-Overall4%

Poor

Zkyo Steel Tube Eyelash Primer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
34%
2Functionality-Overall
19%
3Moist/Dry
8%
4Eyeliner Quality
7%
5Eyelash Quality
5%

Common Zkyo Steel Tube Eyelash Primer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zkyo Steel Tube Eyelash Primer 40/100 on Amazon United States — Skip it. The niche generates $22K/yr across 13 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved -89.1% over the last 90 days.
Zkyo Steel Tube Eyelash Primer buyers on Amazon United States complain most about Advertised Vs Actual Product, Eyelash Quality, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.3%.