zkyo steel tube eyelash primer
Skip itSoft demand (-89.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Great107.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$6.62–$16.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 47K searches
Growth
Bad-89.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, zkyo steel tube eyelash primer is a $22K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
zkyo steel tube eyelash primer market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $35K–$46K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #819
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
16%
- zkyo42%
- Generic15%
- Okerker11%
- DZCKTFYGRT6%
- BSLCEKL5%
- Charm Kiss4%
- Open — no brand owns it (5 brands, 16%)
Demand
Weekly Amazon search volume, last 24 weeks — -89.1% search growth over the last 90 days.Top zkyo steel tube eyelash primer search terms
- steel tube mascara5K/yr
- zkyo mascara5K/yr
- eyelash primer tubular eyelash primer waterprooflong curling mascara natural and non-smudged5K/yr
- zkyo steel tube eyelash primer21K/yr
- zkyo3K/yr
- steel pipe mascara primer3K/yr
- eyelash primer tubular mascara2K/yr
- tubular eyelash primer2K/yr
Top zkyo steel tube eyelash primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Waterproof Fiber Mascara Curling Silver Stick Mascara Black 0.12oz(1pcs)
zkyo$10.113.0★64 rev
Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (1)
Generic$12.403.6★17 rev
Black Washable Metal Mascara Wand Waterproof Iron Wand Mascara for Thin Short Sparse Lashes Natural Length Slim Volume Buildable Formula Separated Lashes Long Lasting Smudge-Proof No Flaking Tint
Okerker$7.993.9★849 rev
Steel Tube Eyelash Primer 2026 Upgraded Waterprooflong Curling Mascara Tubular Eyelash Primer Long-lasting 3D Curling Eyelash Natural And Non-Smudged (3pcs)
DZCKTFYGRT$12.443.8★11 rev
Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)
BSLCEKL$15.103.4★131 rev
Newest
by launch date
Waterproof Fibre Mascara 2026 New Tubular Eyelash Primer Mascara Long-lasting Curling Mascara Natural and Non-smudge (1PC)
Yilia$9.9418 rev
Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)
BSLCEKL$15.10131 rev
2026 New 1PC Metal Wand Tubing Mascara - Waterproof & Smudge Proof 3D Curling & Volumizing Buildable & Washable with Feather-Like Fibers for Natural Clump-Free Lashes (Black-1pc)
MOGSLRPE$15.2169 rev
Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (1)
Generic$12.4017 rev
Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (2)
Generic$16.0917 rev
Trending
90-day click momentum
Waterproof Fiber Mascara Curling Silver Stick Mascara Black 0.12oz(2pcs)
zkyo$16.013.0★
Waterproof Fibre Mascara 2026 New Tubular Eyelash Primer Mascara Long-lasting Curling Mascara Natural and Non-smudge (1PC)
Yilia$9.943.6★
2026 New 1PC Metal Wand Tubing Mascara - Waterproof & Smudge Proof 3D Curling & Volumizing Buildable & Washable with Feather-Like Fibers for Natural Clump-Free Lashes (Black-1pc)
MOGSLRPE$15.212.4★
Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)
BSLCEKL$15.103.4★
Steel Tube Eyelash Primer Tubing Mascara Tubular Eyelash Primer Waterproof Smudge-Proof Clump-Proof Volumizing Create Natural Eyelashes (2)
Generic$16.093.6★
What buyers say about zkyo steel tube eyelash primer
What buyers praise and complain about, mined from review topics.What buyers love
“Good eyelash primer—you can really see the difference”
“Easy to use”
“no complaint here”
“LONG LASTING WATERPROOF”
“makes application fairly precise”
“Great mascara and great price”
“NICE DARK COLOR WHICH BRIGHTENS YOUR EYES”
“This works very well”
“Does not smear”
“Product should work as advertised”
What buyers complain about
“False advertising”
“it puts too much mascara on my lashes and”
“Does absolutely nothing”
“Lastly, when my eyelashes were wet with water the mascara smudged when touched”
“Poor”
“Waste of money”
“much to my dismay the mascara was completely dry”
“Poorly designed applicator”
“Lashes stick together and flakes”
“It smells and does not touch the eye lashes”
Top return reasons
Common questions
- Is zkyo steel tube eyelash primer profitable to sell on Amazon United States?
- The niche generates $22K/yr across 13 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the zkyo steel tube eyelash primer niche?
- 11 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in zkyo steel tube eyelash primer?
- Top complaints mined from reviews: Advertised Vs Actual Product, Eyelash Quality, Functionality-Overall. The return rate is 1.3%.
- What does it cost to enter the zkyo steel tube eyelash primer niche?
- Listings span $6.62–$16.09; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.