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Zkyo Steel Tube Eyelash Primer

Fail

Demand is soft, at -89.1% this quarter, so Zkyo Steel Tube Eyelash Primer is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$22K/yr47K searches / yr
90-day growth
-89.1%search demand this quarter
Competition
74%top-5 click share · 11 brands · 13 sellers

Flapen Score

Zkyo Steel Tube Eyelash Primer against its category

The dotted line is the Beauty & Personal Care average. Past it, Zkyo Steel Tube Eyelash Primer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zkyo Steel Tube Eyelash Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Zkyo Steel Tube Eyelash Primer 47K times last year and spent an estimated $22K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -89.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-89.1%
Conversion, latest week
4.1%
Market size, estimated
$22Ka year
Top search term
steel tube mascara5K searches a year

02 · Price

A sale here is worth $11.53.

Listings sell for $11.53 on average, from $6.62 to $16.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.53 that is $1K to $3K a year per listing.

Average price
$11.53under the $15 to $100 sweet spot
Price range
$6.62–$16.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #819 within Eyes. It carries 107 reviews at 3.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#819in Eyes
Average rating
3.42 starsAmazon United States average 4.42 stars
Average reviews
107per listing
Listings tracked
13

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Zkyo Steel Tube Eyelash Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • Brand 142%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 16%)

Demand

Zkyo Steel Tube Eyelash Primer search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Zkyo Steel Tube Eyelash Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steel tube mascara5K/yr
  • zkyo mascara5K/yr
  • eyelash primer tubular eyelash primer waterprooflong curling mascara natural and non-smudged5K/yr
  • zkyo steel tube eyelash primer21K/yr
  • zkyo3K/yr
  • steel pipe mascara primer3K/yr
  • eyelash primer tubular mascara2K/yr
  • tubular eyelash primer2K/yr

Reviews and returns

What reviews say buyers love and hate about Zkyo Steel Tube Eyelash Primer

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Eyelash Quality”
21%of negative reviews mention “Advertised Vs Actual Product”
1.3%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zkyo Steel Tube Eyelash Primer questions

Answered from the same tracked data.