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Zinc Sunscreen Stick

Zinc Sunscreen Stick shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

64
Worth a look

Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48

Market size 43Growth 92Conversion 81Competition 52Returns 97Price range 70Avg price 81Brand share 31Review moat 39Quality gap 58
This niche Category average · 10,978 niches

Is Zinc Sunscreen Stick profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zinc Sunscreen Stick is a $224K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 64/100.

Zinc Sunscreen Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +101.6% over the last 90 days and 8.5% of searches end in a purchase.

$224K

revenue / yr

Units sold / yr15K
Search volume / yr+101.6%152K
Conversion rate8.5%
Avg price$17.43

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers14 · 85
Top-5 product click share54%
Open market13%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement96%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,563

Top Zinc Sunscreen Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$22K$45K$67K$90K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

85

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

11%

  • Sun Zapper60%
  • BLUE LIZARD15%
  • Neutrogena5%
  • CeraVe4%
  • CoolNES2%
  • Cetaphil2%
  • Open — no brand owns it (8 brands, 11%)

Zinc Sunscreen Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume152KCVR8.5%Products27Brands14Top 5 Brands87%OOS Rate0.0%Rating4.4★Reviews2,563Avg BSR#1,263
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 5.5×

Top Zinc Sunscreen Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zinc stick33K/yr
  • zinc sunscreen stick31K/yr
  • zinc oxide sunscreen stick12K/yr
  • sun zapper zinc stick16K/yr
  • zinc stick sunscreen for face13K/yr
  • nose sun protection9K/yr
  • sun zapper10K/yr
  • nose guard for sun protection9K/yr
  • zinc oxide stick5K/yr
  • nose cover for sun5K/yr

What reviews say buyers love and hate about Zinc Sunscreen Stick

What buyers mention most, as a share of all reviews.

What buyers love

63% of reviews
Ease Of Use15%

Goes on easy

Ease Of Application10%

Easy to apply

Quality-Overall7%

It's Neutrogena so it is a quality sunscreen

Size-Overall7%

fits easily in my bag

Suitability Combination Skin5%

Felt lovely on my skin

What buyers complain about

54% of reviews
Size-Overall14%

This bottle is so small

Color7%

However this is very white

Allergies7%

Allergic Reaction

Adhesion/Stickiness6%

not super sticky

Value For Money5%

Waste of money

Zinc Sunscreen Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Adhesion/Stickiness
12%
3Advertised Vs Actual Product
10%
4Value For Money
7%
5Color
5%

Common Zinc Sunscreen Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zinc Sunscreen Stick 64/100 on Amazon United States — Worth a look. The niche generates $224K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +101.6% over the last 90 days.
Search demand for Zinc Sunscreen Stick on Amazon United States peaks in Mar–Jun–Jul, where the busiest month runs 5.5× the quietest.