Is zinc sunscreen stick profitable to sell on Amazon United States?

The niche generates $224K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +101.6%. Flapen's verdict: Worth a look (64/100).

How competitive is the zinc sunscreen stick niche?

14 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in zinc sunscreen stick?

Top complaints mined from reviews: Size-Overall, Color, Allergies. The return rate is 0.6%.

When does demand for zinc sunscreen stick peak?

Demand peaks in Mar–Jun–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the zinc sunscreen stick niche?

Listings span $6.08–$35.51; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 2,563 reviews — the moat a new listing must climb.

zinc sunscreen stick

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Great+101.6%

90-day search growth — must beat 0% to launch

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.43

avg listing price — sweet spot $15–$100

Price range

Good$6.08–$35.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$224K

$224K/yr · 152K searches

Review moat

Okay2,563.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Signals Trending

According to Flapen's Amazon United States niche tracking, zinc sunscreen stick is a $224K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

zinc sunscreen stick market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $218K–$261K; units × avg price
Conversion rate: 8.5%
Avg BSR: #1,263
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

11%

Sun Zapper60%
BLUE LIZARD15%
Neutrogena5%
CeraVe4%
CoolNES2%
Cetaphil2%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +101.6% search growth over the last 90 days.

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top zinc sunscreen stick search terms

zinc stick33K/yr +111.8%7.6% conv.
zinc sunscreen stick31K/yr +137.2%8.6% conv.
zinc oxide sunscreen stick12K/yr +224.8%8.3% conv.
sun zapper zinc stick16K/yr +38.5%7.7% conv.
zinc stick sunscreen for face13K/yr +68.5%10.0% conv.
nose sun protection9K/yr +117.6%3.1% conv.
sun zapper10K/yr +31.3%3.3% conv.
nose guard for sun protection9K/yr +49.0%3.2% conv.
zinc oxide stick5K/yr +141.8%7.6% conv.
nose cover for sun5K/yr +55.5%2.7% conv.

All search terms

Top zinc sunscreen stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Light Skin Tone Mineral Sunscreen for Face and Body Water Resistant Sunblock for Sensitive Skin Travel Size 12g (0.42 oz) Australian Made

Sun Zapper$11.544.5★2,146 rev

BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide SPF 50+ Water Resistant UVA UVB Protection Easy to Apply Fragrance Free 0.5 Oz

BLUE LIZARD$7.514.6★15,700 rev

Sun Zapper Zinc Oxide Mineral Sunscreen Stick SPF 50+ Water Resistant 4-Pack (Pink Blue Green Yellow) Rainbow Pack For Face & Body Made in Australia

Sun Zapper$35.044.7★492 rev

Sun Zapper Zinc Sunscreen Stick Beach 4-Pack SPF 50+ Mineral Sunscreen Sticks for Face Water Resistant Zinc Sunblock for Kids and Family Travel Size 12g (0.42 oz) Australian Made

Sun Zapper$35.514.6★40 rev

CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free

CeraVe$8.424.5★12,459 rev

Newest

by launch date

CMRCOYO 8 Set Nose Sun Protection Nose Protector UV Eye Patch for Glasses Sunlight Men Women (Black White M)

CMRCOYO$13.893 rev

10mo ago

Sun Zapper Zinc Stick SPF 50 + Zinc Oxide Mineral Sunblock Stick for Face (Medium Skin Tone)

Sun Zapper$9.9876 rev

1y ago

Sun Zapper Zinc Sunscreen Stick Beach 4-Pack SPF 50+ Mineral Sunscreen Sticks for Face Water Resistant Zinc Sunblock for Kids and Family Travel Size 12g (0.42 oz) Australian Made

Sun Zapper$35.5140 rev

1y ago

Sun Zapper Zinc Sunscreen Stick Beauty 3-Pack SPF 50+ (Light Dark Pink) Tinted Mineral Sunscreen for Face Makeup SPF Blush Stick Water Resistant Travel Size 12g (0.42 oz) each Australian Made

Sun Zapper$27.28196 rev

2y ago

Sun Zapper Extreme Zinc Sunscreen Stick 3-Pack SPF 50+ Red White Blue Colored Water Resistant Mineral Sunscreen Sticks for Face Surf Sunblock 15g (0.53 oz) Each Australian Made

Sun Zapper$34.8989 rev

2y ago

What buyers say about zinc sunscreen stick

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Goes on easy”

Ease Of Application10%

“Easy to apply”

Quality-Overall7%

“It's Neutrogena so it is a quality sunscreen”

Size-Overall7%

“fits easily in my bag”

Suitability Combination Skin5%

“Felt lovely on my skin”

Protection5%

“It protects my skin”

Adhesion/Stickiness5%

“They do stick well”

Value For Money4%

“Good for the price”

Efficiency3%

“It works extremely well”

Color3%

“fun colors”

What buyers complain about

Size-Overall14%

“This bottle is so small”

Color7%

“However this is very white”

Allergies7%

“Allergic Reaction”

Adhesion/Stickiness6%

“not super sticky”

Value For Money5%

“Waste of money”

Residue4%

“there was a lot of dried up white residue at the top of the stick”

Moist/Dry3%

“doesn't dry for quite a while”

Smell2%

“It has a terrible smell and is very think and chunky”

Ease Of Application2%

“it has been painful to apply”

Advertised Vs Actual Product2%

“Not what was originally advertised”

Top return reasons

Size-Overall35%

Adhesion/Stickiness12%

Advertised Vs Actual Product10%

Value For Money7%

Color5%

Functionality-Overall4%