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Zinc Oxide Lip Balm

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $144K a year here, so Zinc Oxide Lip Balm is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$144K/yr109K searches / yr
90-day growth
+99.4%search demand this quarter
Competition
61%top-5 click share · 19 brands · 606 sellers

Flapen Score

Zinc Oxide Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Zinc Oxide Lip Balm is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinc Oxide Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Zinc Oxide Lip Balm 109K times last year and spent an estimated $144K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+99.4%
Conversion, latest week
11.5%
Market size, estimated
$144Ka year
Peak month
July3.7× the quietest month
Top search term
mineral lip sunscreen11K searches a year

02 · Price

A sale here is worth $11.52.

Listings sell for $11.52 on average, from $3.60 to $25.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.52 that is $3K to $6K a year per listing.

Average price
$11.52under the $15 to $100 sweet spot
Price range
$3.60–$25.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #221 within Sunscreens & Tanning Products. It carries 3,434 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#221in Sunscreens & Tanning Products
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,434per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Zinc Oxide Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

606

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

28%

  • Brand 123%
  • Brand 217%
  • Brand 315%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Zinc Oxide Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Zinc Oxide Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mineral lip sunscreen11K/yr
  • mineral spf lip balm11K/yr
  • mineral sunscreen lip balm10K/yr
  • zinc lip sunscreen10K/yr
  • badger lip balm spf8K/yr
  • zinc oxide lip balm10K/yr
  • blue lizard lip balm7K/yr
  • zinc lip balm9K/yr
  • blue lizard lip balm spf 504K/yr
  • zinc oxide for lips6K/yr

Reviews and returns

What reviews say buyers love and hate about Zinc Oxide Lip Balm

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Moist/Dry”
0.4%of orders come back
“A little to dry for my liking”
A buyer, on “Moist/Dry”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zinc Oxide Lip Balm questions

Answered from the same tracked data.