zinc oxide lip balm
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.60–$25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$144K$144K/yr · 109K searches
Review moat
Okay3,434.04avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, zinc oxide lip balm is a $144K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
zinc oxide lip balm market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.4%
- Avg brand age
- 69 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
606
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
28%
- BLUE LIZARD23%
- Sun Bum17%
- Badger15%
- Z Blok9%
- Sun Zapper4%
- EltaMD4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +99.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Top zinc oxide lip balm search terms
- mineral lip sunscreen11K/yr
- mineral spf lip balm11K/yr
- mineral sunscreen lip balm10K/yr
- zinc lip sunscreen10K/yr
- badger lip balm spf8K/yr
- zinc oxide lip balm10K/yr
- blue lizard lip balm7K/yr
- zinc lip balm9K/yr
- blue lizard lip balm spf 504K/yr
- zinc oxide for lips6K/yr
Top zinc oxide lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.
BLUE LIZARD$8.444.7★841 rev
Sun Bum SPF 30 Mineral Sunscreen Lip Balm - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Zinc-Based Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick
Sun Bum$3.604.4★6,927 rev
Badger Mineral Sunscreen Lip Balm SPF 15 Reef Safe Zinc Oxide Unscented Travel Size SPF Lip Balm Sunscreen Stick .15 oz 4-Pack
Badger$17.344.5★477 rev
Z Blok Lip Balm & SPF 30 Sunscreen
Z Blok$12.944.6★564 rev
Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Light Skin Tone Mineral Sunscreen for Face and Body Water Resistant Sunblock for Sensitive Skin Travel Size 12g (0.42 oz) Australian Made
Sun Zapper$11.544.5★2,146 rev
Newest
by launch date
Kopari Lip Love Moisture Balm in Pink Strawberry SPF 30-100% Mineral Zinc Oxide Lip Sunscreen Ceramide Hydrating Tinted Lip Balm Clean Vegan & Reef-Friendly 0.35 oz
Kopari$20.47106 rev
COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz
COVERGIRL$5.7311,549 rev
Panama Jack Sunscreen Lip Balm - SPF 45 Broad Spectrum UVA-UVB Sunscreen Protection Prevents & Soothes Dry Chapped Lips
Panama Jack$8.952,008 rev
BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.
BLUE LIZARD$8.44841 rev
Seaweed Bath Co. Hydrating Clear Mineral Lip Shine - SPF 20 Sunscreen Zinc Oxide Lip Balm - Nourishing Care to Hydrate & Protect Dry Chapped Lips - Natural Pineapple Coconut Flavor- 0.28 oz
The Seaweed Bath Co.$10.30235 rev
Trending
90-day click momentum
OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips
O'Keeffe's$15.374.7★
ATTITUDE Plastic-free Lip Balm with Sun Protection SPF 15 EWG Verified Plant- and Mineral-Based Ingredients Vegan and Cruelty-free Coconut 0.3 Oz
BIO SPECTRA ATTITUDE$7.644.2★
COOLA Organic Liplux Lip Balm and Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan and Gluten Free 0.15 Oz
COOLA$11.904.2★
Panama Jack Sunscreen Lip Balm - SPF 45 Broad Spectrum UVA-UVB Sunscreen Protection Prevents & Soothes Dry Chapped Lips
Panama Jack$8.954.7★
COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz
COVERGIRL$5.734.4★
What buyers say about zinc oxide lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“Good Protection”
“Super moisturizing”
“Goes on Smooth”
“smells and feels great, all natural”
“Great color”
“Great value”
“As advertised”
“easy to use”
“Product does work”
What buyers complain about
“A little to dry for my liking”
“A little expensive”
“I don't like the color”
“it is too wide”
“Smells bad”
“Allergic Reaction”
“a bit oddly textured”
“Just not user friendly”
“Had the adhesive”
“doesnt last”
Top return reasons
Common questions
- Is zinc oxide lip balm profitable to sell on Amazon United States?
- The niche generates $144K/yr across 23 tracked products. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the zinc oxide lip balm niche?
- 19 brands and 606 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in zinc oxide lip balm?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Color. The return rate is 0.4%.
- When does demand for zinc oxide lip balm peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the zinc oxide lip balm niche?
- Listings span $3.60–$25.89; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 3,434 reviews — the moat a new listing must climb.