Zinc Oxide Lip Balm
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $144K a year here, so Zinc Oxide Lip Balm is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $144K/yr109K searches / yr
- 90-day growth
- +99.4%search demand this quarter
- Competition
- 61%top-5 click share · 19 brands · 606 sellers
Flapen Score
Zinc Oxide Lip Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Zinc Oxide Lip Balm is stronger. Inside it, weaker.
Market
The Zinc Oxide Lip Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Zinc Oxide Lip Balm 109K times last year and spent an estimated $144K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +99.4%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $144Ka year
- Peak month
- July3.7× the quietest month
- Top search term
- mineral lip sunscreen11K searches a year
02 · Price
A sale here is worth $11.52.
Listings sell for $11.52 on average, from $3.60 to $25.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.52 that is $3K to $6K a year per listing.
- Average price
- $11.52under the $15 to $100 sweet spot
- Price range
- $3.60–$25.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #221 within Sunscreens & Tanning Products. It carries 3,434 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #221in Sunscreens & Tanning Products
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,434per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Zinc Oxide Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
606
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
28%
- Brand 123%
- Brand 217%
- Brand 315%
- Brand 49%
- Brand 54%
- Brand 64%
Demand
Zinc Oxide Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Search terms
Top Zinc Oxide Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mineral lip sunscreen11K/yr
- mineral spf lip balm11K/yr
- mineral sunscreen lip balm10K/yr
- zinc lip sunscreen10K/yr
- badger lip balm spf8K/yr
- zinc oxide lip balm10K/yr
- blue lizard lip balm7K/yr
- zinc lip balm9K/yr
- blue lizard lip balm spf 504K/yr
- zinc oxide for lips6K/yr
Reviews and returns
What reviews say buyers love and hate about Zinc Oxide Lip Balm
We read the reviews and the return reasons for every product selling here.
“A little to dry for my liking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zinc Oxide Lip Balm questions
Answered from the same tracked data.









