Zinc Oxide Lip Balm
Zinc Oxide Lip Balm shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Is Zinc Oxide Lip Balm profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Zinc Oxide Lip Balm is a $144K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Zinc Oxide Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +99.4% over the last 90 days and 11.5% of searches end in a purchase.
$144K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Zinc Oxide Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 841
- Age
- 2y ago
Sun Bum SPF 30 Mineral Sunscreen Lip Balm - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Zinc-Based Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick
- Price
- $3.60
- Rating
- 4.4/5
- Reviews
- 6,927
- Age
- 9y ago
Badger Mineral Sunscreen Lip Balm SPF 15 Reef Safe Zinc Oxide Unscented Travel Size SPF Lip Balm Sunscreen Stick .15 oz 4-Pack
- Price
- $17.34
- Rating
- 4.5/5
- Reviews
- 477
- Age
- 6y ago
Z Blok Lip Balm & SPF 30 Sunscreen
- Price
- $12.94
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 9y ago
Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Light Skin Tone Mineral Sunscreen for Face and Body Water Resistant Sunblock for Sensitive Skin Travel Size 12g (0.42 oz) Australian Made
- Price
- $11.54
- Rating
- 4.5/5
- Reviews
- 2,146
- Age
- 10y ago
Trending
90-day click momentum
OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 6,444
- Age
- 8y ago
ATTITUDE Plastic-free Lip Balm with Sun Protection SPF 15 EWG Verified Plant- and Mineral-Based Ingredients Vegan and Cruelty-free Coconut 0.3 Oz
- Price
- $7.64
- Rating
- 4.2/5
- Reviews
- 700
- Age
- 3y ago
COOLA Organic Liplux Lip Balm and Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan and Gluten Free 0.15 Oz
- Price
- $11.90
- Rating
- 4.2/5
- Reviews
- 1,942
- Age
- 5y ago
Panama Jack Sunscreen Lip Balm - SPF 45 Broad Spectrum UVA-UVB Sunscreen Protection Prevents & Soothes Dry Chapped Lips
- Price
- $8.95
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 2y ago
COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz
- Price
- $5.73
- Rating
- 4.4/5
- Reviews
- 11,549
- Age
- 1y ago
Newest
by launch date
Kopari Lip Love Moisture Balm in Pink Strawberry SPF 30-100% Mineral Zinc Oxide Lip Sunscreen Ceramide Hydrating Tinted Lip Balm Clean Vegan & Reef-Friendly 0.35 oz
- Price
- $20.47
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago
COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz
- Price
- $5.73
- Rating
- 4.4/5
- Reviews
- 11,549
- Age
- 1y ago
Panama Jack Sunscreen Lip Balm - SPF 45 Broad Spectrum UVA-UVB Sunscreen Protection Prevents & Soothes Dry Chapped Lips
- Price
- $8.95
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 2y ago
BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 841
- Age
- 2y ago
Seaweed Bath Co. Hydrating Clear Mineral Lip Shine - SPF 20 Sunscreen Zinc Oxide Lip Balm - Nourishing Care to Hydrate & Protect Dry Chapped Lips - Natural Pineapple Coconut Flavor- 0.28 oz
- Price
- $10.30
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
606
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
28%
- BLUE LIZARD23%
- Sun Bum17%
- Badger15%
- Z Blok9%
- Sun Zapper4%
- EltaMD4%
Zinc Oxide Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Top Zinc Oxide Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mineral lip sunscreen11K/yr
- mineral spf lip balm11K/yr
- mineral sunscreen lip balm10K/yr
- zinc lip sunscreen10K/yr
- badger lip balm spf8K/yr
- zinc oxide lip balm10K/yr
- blue lizard lip balm7K/yr
- zinc lip balm9K/yr
- blue lizard lip balm spf 504K/yr
- zinc oxide for lips6K/yr
What reviews say buyers love and hate about Zinc Oxide Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
60% of reviews“Nice variety”
“Good Protection”
“Super moisturizing”
“Goes on Smooth”
“smells and feels great, all natural”
What buyers complain about
52% of reviews“A little to dry for my liking”
“A little expensive”
“I don't like the color”
“it is too wide”
“Smells bad”
Zinc Oxide Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zinc Oxide Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
