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Ziip Halo

Fail

Buyers convert on only 0.5% of searches, so Ziip Halo is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$82K/yr102K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
50%top-5 click share · 15 brands · 37 sellers

Flapen Score

Ziip Halo against its category

The dotted line is the Beauty & Personal Care average. Past it, Ziip Halo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ziip Halo market on Amazon at a glance

Shoppers on Amazon United States searched for Ziip Halo 102K times last year and spent an estimated $82K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
0.5%
Market size, estimated
$82Ka year
Peak month
November2.0× the quietest month
Top search term
ziip halo microcurrent facial device30K searches a year

02 · Price

A sale here is worth $152.54.

Listings sell for $152.54 on average, from $11.64 to $517.09. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $152.54 that is $0 to $15K a year per listing.

Average price
$152.54above the $15 to $100 sweet spot
Price range
$11.64–$517.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #267 within Skin Care Tools. It carries 844 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#267in Skin Care Tools
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
844per listing
Listings tracked
26

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ziip Halo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

37

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

20%

  • Brand 125%
  • Brand 220%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Ziip Halo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Ziip Halo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ziip halo microcurrent facial device30K/yr
  • ziip halo45K/yr
  • ziip15K/yr
  • zip halo microcurrent facial device8K/yr
  • ziip beauty854/yr
  • ziip microcurrent facial device1K/yr
  • ziip device442/yr
  • zip halo facial device382/yr

Reviews and returns

What reviews say buyers love and hate about Ziip Halo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
5.5%of orders come back
“Died after 3 months”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ziip Halo questions

Answered from the same tracked data.