Zig Zag Headbands

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

6.5%

Market size, estimated

$1.0Ma year

Peak month

December1.5× the quietest month

Top search term

zig zag headbands695K searches a year

Listings sell for $7.83 on average, from $4.68 to $10.12. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $7.83 that is $63K to $78K a year per listing.

Average price

$7.83under the $15 to $100 sweet spot

Price range

$4.68–$10.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$63K–$78K

Returns

1.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #581 within Headbands. It carries 1,373 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#581in Headbands

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

1,373per listing

Listings tracked

26

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

31 months