Is zest body wash profitable to sell on Amazon United States?

The niche generates $4.3M/yr across 30 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Launch it (56/100).

How competitive is the zest body wash niche?

5 brands and 67 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zest body wash?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.

When does demand for zest body wash peak?

Demand peaks in Jun–Jul; the busiest month runs 8.2× the quietest.

What does it cost to enter the zest body wash niche?

Listings span $4.57–$29.79; the average listing price is $11.64 (sweet spot $15–$100). The average incumbent carries 6,611 reviews — the moat a new listing must climb.

zest body wash

Launch it

A $4.3M/yr market growing +11.6% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$4.3M

$4.3M/yr · 2.7M searches

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.57–$29.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.64

avg listing price — sweet spot $15–$100

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Review moat

Bad6,610.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zest body wash is a $4.3M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

zest body wash market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $3.5M–$4.7M; units × avg price
Conversion rate: 13.8%
Avg BSR: #211
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 2.1%
Avg brand age: 72 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

Dove68%
Ivory18%
IVORY12%
DOVE MEN + CARE1%
Pantene1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +11.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 8.2×

Open Trend

Top zest body wash search terms

dove shampoo898K/yr +18.5%12.1% conv.
dove shampoo and conditioner set670K/yr -3.6%4.1% conv.
ivory body wash515K/yr +19.0%14.1% conv.
dove shampoo and conditioner177K/yr +12.0%5.5% conv.
shampoo dove104K/yr +22.1%10.3% conv.
shampoo and conditioner set dove57K/yr +6.5%3.9% conv.
dove daily moisture shampoo45K/yr +42.3%15.9% conv.
body wash ivory25K/yr +28.2%16.7% conv.
shampoo and conditioner dove25K/yr +9.4%4.3% conv.
ivory body wash with pump26K/yr +9.1%14.3% conv.

All search terms

Top zest body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Damage Therapy Shampoo Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz

Dove$8.194.7★6,409 rev

Dove Shampoo Intensive Repair for Damaged Hair with Bio-Protein Care Technology and Amino Serum 28 Fl Oz

Dove$8.144.8★6,137 rev

Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones for Sensitive Skin Designed for Skins pH Original Scent 35 oz

IVORY$6.414.8★19,457 rev

Dove Shampoo Coconut & Hydration for Dry Hair with Bio-Protein Care Technology and Coconut Oil 28 Fl Oz

Dove$8.164.7★2,055 rev

Ivory Body Wash Deeply Moisturizing 24hr Nourishing Hydration Soothes Itchy Dry Skin Made with Shea Butter Blend Free of Dyes Heavy Perfumes Parabens & Phthalates Vanilla Scent 27 oz

Ivory$6.904.7★981 rev

Newest

by launch date

Ivory Body Wash Deeply Moisturizing 24hr Nourishing Hydration Soothes Itchy Dry Skin Made with Shea Butter Blend Free of Dyes Heavy Perfumes Parabens & Phthalates Oatmilk Scent 27 oz

Ivory$6.95981 rev

5mo ago

Ivory Body Wash Deeply Moisturizing 24hr Nourishing Hydration Soothes Itchy Dry Skin Made with Shea Butter Blend Free of Dyes Heavy Perfumes Parabens & Phthalates Vanilla Scent 27 oz

Ivory$6.90981 rev

5mo ago

Dove Derma Scalp Dandruff & Itch Relief Shampoo 1 ct with Pyrithione Zinc Niacinamide and Coconut Essence for Flaky Itchy Scalp Relief 16 Fl oz

Dove$9.08388 rev

7mo ago

DOVE MEN + CARE Shampoo 1 count Fresh + Clean for Hair Refreshing & Strengthening with Menthol 28 fl oz

DOVE MEN + CARE$8.97364 rev

7mo ago

Dove Derma Scalp Density Boost Shampoo 1 ct With Glycerin Sulfates And Zinc + Peptides For Hair Loss And Breakage 16 oz

Dove$9.14233 rev

8mo ago

What buyers say about zest body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“light fragrance”

Soft Feel11%

“keeps my hair soft”

Value For Money10%

“Great value”

Quality-Overall9%

“The quality feels consistent”

Moist/Dry6%

“It provides a nice moisturizing feel”

Lather4%

“luxurious lather”

Cleansing4%

“Clean feeling”

Hair Growth2%

“Makes your hair soft and manageable”

Suitability Dry Skin2%

“Good for dry skin”

Efficiency2%

“It works great”

What buyers complain about

Smell17%

“Strong smell”

Allergies7%

“Irritating”

Moist/Dry7%

“it was a bit dry”

Advertised Vs Actual Product4%

“the false advertising”

Motor Power4%

“Defective pump”

Hair Related3%

“really bad for hair I tried the mask too”

Functionality-Overall2%

“Poor results”

Quality-Overall2%

“Bad quality”

Leak-Proof2%

“Leaky”

Dilute/Watery2%

“Gets watery half way through”

Top return reasons

Smell19%

Leak-Proof14%

Advertised Vs Actual Product13%

Motor Power12%

Value For Money8%

Size-Overall7%

Suitability Short Hair4%

Moist/Dry4%

Functionality-Overall3%

Damage/Burn Hair2%

Common questions

Is zest body wash profitable to sell on Amazon United States?: The niche generates $4.3M/yr across 30 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Launch it (56/100).
How competitive is the zest body wash niche?: 5 brands and 67 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zest body wash?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
When does demand for zest body wash peak?: Demand peaks in Jun–Jul; the busiest month runs 8.2× the quietest.
What does it cost to enter the zest body wash niche?: Listings span $4.57–$29.79; the average listing price is $11.64 (sweet spot $15–$100). The average incumbent carries 6,611 reviews — the moat a new listing must climb.