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Zero Waste Cartel Shampoo Bar for Gray Hair

Fail

Shoppers spend an estimated $23K a year here, so Zero Waste Cartel Shampoo Bar for Gray Hair is a Fail.

Flapen Score
48
48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$23K/yr22K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
56%top-5 click share · 13 brands · 15 sellers

Flapen Score

Zero Waste Cartel Shampoo Bar for Gray Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Zero Waste Cartel Shampoo Bar for Gray Hair is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Zero Waste Cartel Shampoo Bar for Gray Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Zero Waste Cartel Shampoo Bar for Gray Hair 22K times last year and spent an estimated $23K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
6.8%
Market size, estimated
$23Ka year
Peak month
September2.0× the quietest month
Top search term
bar shampoo for gray hair8K searches a year

02 · Price

A sale here is worth $14.84.

Listings sell for $14.84 on average, from $9.55 to $30.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.84 that is $0 to $1K a year per listing.

Average price
$14.84under the $15 to $100 sweet spot
Price range
$9.55–$30.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,147 within Shampoo & Conditioner Sets. It carries 3,892 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#1,147in Shampoo & Conditioner Sets
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,892per listing
Listings tracked
21

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Zero Waste Cartel Shampoo Bar for Gray Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

15%

  • Brand 129%
  • Brand 221%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Zero Waste Cartel Shampoo Bar for Gray Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Zero Waste Cartel Shampoo Bar for Gray Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar shampoo for gray hair8K/yr
  • shampoo bar for grey hair3K/yr
  • shampoo bar for gray hair3K/yr
  • shampoo bars for gray hair3K/yr
  • bar shampoo and conditioner for gray hair1K/yr
  • gray hair shampoo bar1K/yr
  • zero waste cartel2K/yr
  • zero waste cartel shampoo bar for gray hair367/yr

Reviews and returns

What reviews say buyers love and hate about Zero Waste Cartel Shampoo Bar for Gray Hair

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Lather”
12%of negative reviews mention “Smell”
0.6%of orders come back
“Smells awful”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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FAQ

Common Zero Waste Cartel Shampoo Bar for Gray Hair questions

Answered from the same tracked data.