Is zero body wash profitable to sell on Amazon United States?

The niche generates $168K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the zero body wash niche?

3 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zero body wash?

Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 1.2%.

What does it cost to enter the zero body wash niche?

Listings span $22.49–$89.18; the average listing price is $36.99 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.

zero body wash

Worth a look

Shows a sweet-spot price point ($36.99 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Incredible$36.99

avg listing price — sweet spot $15–$100

Price range

Incredible$22.49–$89.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great200.71

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Market size

Okay$168K

$168K/yr · 99K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zero body wash is a $168K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

zero body wash market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $185K–$222K; units × avg price
Conversion rate: 4.6%
Avg BSR: #1,723
Page quality: 0%
Prime: 86%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 93%

Open market

Gilchrist & Soames87%
ZERO%10%
Sheraton3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 48 weeks — +11.5% search growth over the last 90 days.

Open Trend

Top zero body wash search terms

gilchrist and soames33K/yr +6.5%3.0% conv.
gilchrist and soames shampoo12K/yr +13.8%6.3% conv.
zero body wash10K/yr +3.9%5.9% conv.
zero body lotion6K/yr +7.6%6.4% conv.
gilchrist and soames body lotion5K/yr +18.5%6.5% conv.
gilchrist & soames5K/yr +27.1%3.0% conv.
zero lotion6K/yr -8.7%6.3% conv.
gilchrist and soames shampoo and conditioner3K/yr +113.6%7.0% conv.
zero soap4K/yr +18.6%2.7% conv.
gilchrist and soames body wash4K/yr +9.0%7.0% conv.

All search terms

Top zero body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gilchrist & Soames Zero% Unisex Shower Gel and Body Wash - 15.5oz - Light and fresh Gently Cleansing Zero Parabens Sulfates and Phthalates

Gilchrist & Soames$27.354.4★425 rev

Zero% Unisex Body Lotion - 15.5oz - Light and fresh Nourishing Zero Parabens Sulfates and Phthalates

Gilchrist & Soames$27.994.6★383 rev

Gilchrist & Soames London Collection Shampoo Pure Sulfate Free Paraben Free Cruelty Free Formula for All Hair Types Gentle Clarifying & Moisturizing Wash with Crisp Clean Scent 15.5 oz.

Gilchrist & Soames$28.144.3★88 rev

Gilchrist & Soames Shampoo (Zero% Collection Shampoo 15.5oz)

Gilchrist & Soames$27.714.4★932 rev

Gilchrist & Soames London Hand & Body Lotion Natural Moisturizer with Red Tea Soy Grape Seed Oil & Ginkgo Paraben & Sulfate Free Cream with Crisp Clean Scent 15.5 oz Pump

Gilchrist & Soames$27.944.4★302 rev

Newest

by launch date

ZERO% by Gilchrist & Soames Body Lotion Naturally KIND Formulation Sulfate Free Paraben Free No Phthalates No Artificial Colors Hotel Collection 15 fl oz

ZERO%$32.489 rev

5mo ago

ZERO% Gilchrist & Soames Shower Gel and Body Wash Naturally KIND Sulfate Free Paraben Free No Phthalates No Artificial Colors Hotel Collection - 15 fl oz / 443 ml

ZERO%$32.137 rev

5mo ago

Sheraton Body Lotion - Luxury Hotel Hand & Body Lotion - Warm Oak - 12oz

Sheraton$28.4023 rev

2y ago

Sheraton Shampoo - Luxury Hotel Bath Shampoos - Warm Oak - 12oz

Sheraton$28.6714 rev

2y ago

Gilchrist & Soames Zero% Unisex Shower Gel and Body Wash - 1 Gallon - Light and fresh Gently Cleansing Zero Parabens Sulfates and Phthalates

Gilchrist & Soames$77.0473 rev

4y ago

What buyers say about zero body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Refreshing fragrance”

Quality-Overall18%

“Excellent product”

Soft Feel7%

“keeps it soft”

Value For Money5%

“Good value”

Cleansing5%

“This stuff gets it clean”

Moist/Dry4%

“Hydrated at last with a wonderful smooth, finish”

Lather4%

“This shampoo lathers well, lovely scent, leaves hair soft yet with body”

Hair Styling3%

“Great conditioner”

Hair Growth2%

“Best choice for healthy hair”

Suitability Dry Skin2%

“Works well, leaves my hair and skin feeling soft and helps with dry skin”

What buyers complain about

Value For Money20%

“Expensive”

Smell13%

“No scent”

Leak-Proof6%

“bottle not wrapped for leakage”

Dilute/Watery5%

“Seems to be watered down”

Allergies4%

“I cannot use this product because there is a chemical in it that I am allergic to”

Size-Overall4%

“Looks bigger than what I received”

Moist/Dry3%

“I need a more potent moisturizer”

Lather3%

“Doesnt lather well”

Motor Power3%

“Saying that, the pump does not work properly and leaks at the bottom”

Sensitivity-Overall2%

“Having very sensitive skin”

Top return reasons

Leak-Proof36%

Smell14%

Advertised Vs Actual Product9%

Product Condition6%

Motor Power4%

Value For Money3%