Zermat
FailThe top 5 brands take 100% of clicks, so Zermat is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $44K/yr60K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 57%top-5 click share · 4 brands · 58 sellers
Flapen Score
Zermat against its category
The dotted line is the Beauty & Personal Care average. Past it, Zermat is stronger. Inside it, weaker.
Market
The Zermat market on Amazon at a glance
Shoppers on Amazon United States searched for Zermat 60K times last year and spent an estimated $44K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $44Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- zermat baby perfume19K searches a year
02 · Price
A sale here is worth $31.45.
Listings sell for $31.45 on average, from $16.91 to $55.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.45 that is $0 to $3K a year per listing.
- Average price
- $31.45inside the $15 to $100 sweet spot
- Price range
- $16.91–$55.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,678 within Children's. It carries 228 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 9%
- Out of stock, average day
- 0.0%
- Average rank
- #1,678in Children's
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 228per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Zermat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
0%
- Brand 192%
- Brand 24%
- Brand 34%
- Brand 41%
Demand
Zermat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Zermat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zermat baby perfume19K/yr
- zermat15K/yr
- zermat perfume for women6K/yr
- zermat perfume14K/yr
- baby zermat perfume for baby3K/yr
- baby zermat2K/yr
- zermat international113/yr
Reviews and returns
What reviews say buyers love and hate about Zermat
We read the reviews and the return reasons for every product selling here.
“This is an artificial fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zermat questions
Answered from the same tracked data.









