zena eyeshadow shimmer stick
Skip itPrices mostly outside the sweet spot ($1.94–$14.60) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$7.36avg listing price — sweet spot $15–$100
Review moat
Bad15,673.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 207K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$1.94–$14.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, zena eyeshadow shimmer stick is a $59K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 32/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
zena eyeshadow shimmer stick market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
64
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- L'Oreal Paris71%
- wet n wild14%
- COVERGIRL3%
- ColourPop3%
- NYX PROFESSIONAL MAKEUP3%
- Julep2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top zena eyeshadow shimmer stick search terms
- loreal eyeshadow stick47K/yr
- brown eyeshadow stick19K/yr
- loreal shadow stick33K/yr
- loreal le shadow stick24K/yr
- wet n wild multi stick14K/yr
- loreal eye shadow stick12K/yr
- le shadow stick loreal10K/yr
- brown cream eyeshadow8K/yr
- wet and wild multi stick7K/yr
- wet n wild eyeshadow stick7K/yr
Top zena eyeshadow shimmer stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz
L'Oreal Paris$9.844.2★3,184 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Brown Abyss 0.05 Oz
L'Oreal Paris$9.744.2★3,184 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Cloudy Rose 0.05 Oz
L'Oreal Paris$10.124.2★3,184 rev
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Cheat Day
wet n wild$2.014.3★16,511 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe
L'Oreal Paris$10.264.2★3,184 rev
Newest
by launch date
LOreal Paris Le Shadow Stick Shimmer Eyeshadow High-Pigment Long-Lasting and Blendable Cream Eyeshadow Stick Transfer and Smudge-Resistant Eye Makeup Nude Lights
L'Oreal Paris$10.533,184 rev
Wugbc Cream Matte Eyeshadow Stick Mocha Brown Eye Shadow Waterproof Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Women Easy to Use High Pigmented
Wugbc$6.80650 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe
L'Oreal Paris$10.263,184 rev
CoverGirl Clean Eye Color Bronze Glow Eyeshadow Sticks Ultra Creamy Formula Lightweight Buildable Formula Lasts All Day Smudge-Proof 0.05oz
COVERGIRL$8.061,783 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz
L'Oreal Paris$9.843,184 rev
Trending
90-day click momentumLOreal Paris Le Shadow Stick Shimmer Eyeshadow High-Pigment Long-Lasting and Blendable Cream Eyeshadow Stick Transfer and Smudge-Resistant Eye Makeup Nude Lights
L'Oreal Paris$10.534.2★
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Smokey Cream Eyeshadow 250 Celestial Taupe
L'Oreal Paris$10.264.2★
Wugbc Cream Matte Eyeshadow Stick Mocha Brown Eye Shadow Waterproof Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Women Easy to Use High Pigmented
Wugbc$6.804.1★
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Ros-I-Locks
wet n wild$1.944.3★
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Cheat Day
wet n wild$2.014.3★
What buyers say about zena eyeshadow shimmer stick
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Goes on smooth”
“Beautifully made”
“Cute applicator”
“Goes on easy”
“Lasts all day”
“definitely worth the price”
“Eye shadow liner”
“has a beautiful shine”
“It has great coverage”
What buyers complain about
“Color off”
“Broke”
“smears easily”
“Stick broke”
“Unfortunately it performs very poorly”
“Breaks off in applicator”
“Its definitely not made correctly”
“it takes a bit of practice”
“Once dried, it feels like nothing is on,”
“The most ridiculous design Ive ever seen on an eye pencil”
Top return reasons
Common questions
- Is zena eyeshadow shimmer stick profitable to sell on Amazon United States?
- The niche generates $59K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the zena eyeshadow shimmer stick niche?
- 8 brands and 64 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in zena eyeshadow shimmer stick?
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 1.4%.
- When does demand for zena eyeshadow shimmer stick peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the zena eyeshadow shimmer stick niche?
- Listings span $1.94–$14.60; the average listing price is $7.36 (sweet spot $15–$100). The average incumbent carries 15,673 reviews — the moat a new listing must climb.