Zena Eyeshadow Shimmer Stick

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

3.9%

Market size, estimated

$59Ka year

Peak month

October1.6× the quietest month

Top search term

loreal eyeshadow stick47K searches a year

Listings sell for $7.36 on average, from $1.94 to $14.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.36 that is $2K to $4K a year per listing.

Average price

$7.36under the $15 to $100 sweet spot

Price range

$1.94–$14.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Eyes. It carries 15,673 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Eyes

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

15,673per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months