zara
Worth a lookShows a sweet-spot price point ($32.20 avg), but weak search conversion (0.5%) keeps it on the watch list.
Avg price
Incredible$32.20avg listing price — sweet spot $15–$100
Price range
Great$10.76–$68.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$287K$287K/yr · 1.7M searches
Review moat
Bad4,387.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, zara is a $287K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
zara market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $193K–$258K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #703
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 2.8%
- Avg brand age
- 38 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
229
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
28%
Top 20: 64%
Open market
36%
- Zara37%
- PRETTYGARDEN9%
- Trendy Queen6%
- oshkang4%
- Kate Kasin4%
- Sampeel4%
Demand
Weekly Amazon search volume, last 50 weeks — -6.4% search growth over the last 90 days.Top zara search terms
- zara548K/yr
- zara perfume for women194K/yr
- zara perfume116K/yr
- zara red temptation perfume36K/yr
- perfume zara25K/yr
- zara clothes194K/yr
- zara golden decade perfume27K/yr
- zara clothes for women24K/yr
- perfume zara para mujer22K/yr
- red zara temptation perfume21K/yr
Top zara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zara RED TEMPTATION EDP 30 ML (1.0 FL. OZ).
Zara$34.124.1★1,060 rev
Zara Golden Decade Women Eau de Parfum Hypnotic Scent and Elegant Fragrance with Jasmine Orange Blossom & Lavender 30ml (1.0 fl. oz)
Zara$33.554.2★52 rev
oshkang No Show Thongs for Womens High Waisted Seamless for Women Underwear Sexy Breathable Panties 6 Pack
oshkang$13.744.3★3,792 rev
Kate Kasin Women Short Sleeve Polo Sweater Tops Lightweight Summer V Neck Color Block Soft Knit Pullover Shirt Black L
Kate Kasin$19.374.4★2,123 rev
Sampeel Two Piece Set for Women Summer Outfits Vacation Trendy Lounge Sets Mock Neck Matching Sets Women Clothing Wide Leg Crop Pants Set Travel Airport Sweat Set Beige M
Sampeel$26.724.3★5,733 rev
Newest
by launch date
PRETTYGARDEN Womens Sweatsuits 2 Piece Set 2026 Casual Winter Long Sleeve Hoodie Loose Wide Leg Sweatpants Fall Tracksuit (White Small)
PRETTYGARDEN$45.33974 rev
Bnigung Womens Faux Suede Bomber Jacket Casual Lapel Pilot Cropped Coat Oversized Motorcycle Jackets 2025 Outerwear(Brown-S)
Bnigung$39.84558 rev
Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing
Trendy Queen$31.551,962 rev
Zara Red Temptation Women Perfume Luxurious Floral and Woody Amber EDP Eau de Parfum 30ml (1.0 fl. oz)
Zara$35.8258 rev
Zara Red Temptation Women Perfume Luxurious Floral and Woody Amber EDP Eau de Parfum 80ml (2.71 fl. oz)
Zara$62.0334 rev
Trending
90-day click momentumKate Kasin Women Short Sleeve Polo Sweater Tops Lightweight Summer V Neck Color Block Soft Knit Pullover Shirt Black L
Kate Kasin$19.374.4★
PRETTYGARDEN Womens Sweatsuits 2 Piece Set 2026 Casual Winter Long Sleeve Hoodie Loose Wide Leg Sweatpants Fall Tracksuit (White Small)
PRETTYGARDEN$45.334.3★
BTFBM Sleeveless Sweater Tops for Women 2026 Crew Neck Lightweight Casual Loose Tank Summer Outfits Fashion Clothing(Khaki X-Large)
BTFBM$15.444.4★
Womens Stretchy Mid Rise Barrel Jeans Vintage Loose Wide Leg Cropped Denim Pants Y2k Baggy Boyfriend Jeans (Large Ivory)
loveimgs$34.264.3★
Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing
Trendy Queen$31.554.4★
What buyers say about zara
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Extremely comfortable”
“Fits perfect and exactly as described”
“AMAZING QUALITY”
“Smooth like butter”
“Great value”
“Color is good”
“Good material”
“Cute style”
“Very durable”
What buyers complain about
“Disgusting smell”
“Length is way too short”
“it fell apart”
“Low quality”
“They are very dark”
“Material not so good”
“Nothing like the photo”
“I felt no support or comfort wearing this bra for more than a few minutes”
“Not a great value”
“Length is way too short”
Top return reasons
Common questions
- Is zara profitable to sell on Amazon United States?
- The niche generates $287K/yr across 54 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the zara niche?
- 30 brands and 229 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in zara?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 6.7% — above our launch gate.
- What does it cost to enter the zara niche?
- Listings span $10.76–$68.63; the average listing price is $32.20 (sweet spot $15–$100). The average incumbent carries 4,387 reviews — the moat a new listing must climb.