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Zara

Maybe

Products sell for $32.20 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Zara is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$287K/yr1.7M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
28%top-5 click share · 30 brands · 229 sellers

Flapen Score

Zara against its category

The dotted line is the Beauty & Personal Care average. Past it, Zara is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zara market on Amazon at a glance

Shoppers on Amazon United States searched for Zara 1.7M times last year and spent an estimated $287K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.5%
Market size, estimated
$287Ka year
Peak month
December8.6× the quietest month
Top search term
zara548K searches a year

02 · Price

A sale here is worth $32.20.

Listings sell for $32.20 on average, from $10.76 to $68.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.20 that is $3K to $8K a year per listing.

Average price
$32.20inside the $15 to $100 sweet spot
Price range
$10.76–$68.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #703 within Women's. It carries 4,387 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#703in Women's
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
4,387per listing
Listings tracked
54

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Zara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

229

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

28%

Top 20: 64%

Open market

36%

  • Brand 137%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Zara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Holiday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 8.6×

Search terms

Top Zara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zara548K/yr
  • zara perfume for women194K/yr
  • zara perfume116K/yr
  • zara red temptation perfume36K/yr
  • perfume zara25K/yr
  • zara clothes194K/yr
  • zara golden decade perfume27K/yr
  • zara clothes for women24K/yr
  • perfume zara para mujer22K/yr
  • red zara temptation perfume21K/yr

Reviews and returns

What reviews say buyers love and hate about Zara

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
6.7%of orders come back
“Disgusting smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zara questions

Answered from the same tracked data.